Earticle

초록

영어

Nowadays consumers pay more attention to the quality of the life. It is the pursuit of the spirit of the rich and high quality of life. Aging society, lacking of resource and environment pollution all of them let the people think about the clean and healthy food. In this case historical progress is not snatch the natural resources damage the environment but symbiosis with the environment and the nature. Human nature which in order to meet the aspiration set off the Industrial revolution. Based on the resources and environment human self-help, human desire to back to the clean nature and enjoy a more healthy lifestyle. By this social flow well-being become an important culture pattern and healthy food become a world important topic concern. And consistent with health which is the common aspiration of mankind so it is expected that will take root like a new life style. Well-being image make the consumer group thicker and thicker and organic produce healthy products were debuted. Newly produced is premium water. With the increase in income the drinking premium water consumption become the high-end and quality become important choice. After this thesis understands well-being and consumer's trend by this thesis. Through a comparative analysis of China and an overseas mineral water package design case. I think I'll check a problem of Chinese mineral water and grope after the development direction.

목차

abstract
 초록
 1. 서론
 2. 생수적이론배경
 3. 생수의 소비자적상호관계
 4. 생수포장설계분석
 5. 결론
 참고문헌

키워드

저자

• 洪濤 [ 홍도 | 中國 吉林省 延吉市金星彩印有限公司 ] 作者

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  브랜드디자인학연구 [A Journal of Brand Design Association of Korea]

• 간기

  계간

• pISSN

  1738-0863

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700