the research findings will address the desires of adult interpretive audiences in Okutama-Kohan Park in Japan. Because the availability of choices/control and social interactions during a program influence the free-choice learning experience, these two aspects were especially analyzed. Audiences preferred experiencing more diverse topics in a wide variety of ways and enjoyed interacting with group members and an interpreter. Specifictendencies were also observed in relation to their age, group compositions, and gender. As marketing play sacritical role for on-going growth and sustainability, more efforts should be placed on empirically derived information.
목차
Introduction Research Site Methods Results Profile of the interpretive audiences Choices about/Control over Interpretive Programs Interactions with Group Members and an Interpreter Limitations of the Study Conclusion References Abstract