Earticle

초록

영어

The purpose of this paper is to find the factors that influence the adoption of RFID technology and RFID devices from the consumer perspective. The literature indicates that although the RFID technology has been introduced long time ago, a wide spread adoption by the consumer has been retarded. In this study, a two-stage questionnaire survey has been performed to discover the significant factors that affect the consumer's attitude toward the acceptance and rejection of the RFID devices. Factor analysis was applied to discover the principal components and factor groups that affect the consumer attitudes toward RFID. The 'technology acceptance model' and the 'perceived risk' concept played the major reference frame in organizing the research
structure and designing the questionnaire.
Important discoveries from this research are as follows. 'Perceived usefulness' and 'perceived ease of use' are the positive factors that influence consumers toward their adoption of the RFID devices. On the other hand, 'financial risk' works as the negative factor toward the adoption of RFID.

목차

Abstract
 1. 서론
 2. 기술소개와 관련이론
  2.1 RFID기술
  2.2 관련이론
 3. 소비자 수용성의 연구
  3.1 연구가설
  3.2 설문조사
 4. 요인분석과 가설검증
  4.1 요인분석
  4.2 가설검증
 5. 결론
 참고문헌

키워드

저자

• 최덕원 [ Choi, Doug Won | 성균관대학교 시스템경영공학과 교수 ] 교신저자
• 채현석 [ Chae, Hyun Seok | 서울대학교 계산과학과 박사과정 ]
• 박준호 [ Park, Joon Ho | 성균관대학교 과학기술연구소 수석연구원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국방위산업학회지 [Journal of the Korean Association of Defense Industry Studies]

• 간기

  연3회

• pISSN

  1738-6144

• 수록기간

  2000~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 390 DDC 355