Earticle

초록

영어

The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality'(representing 'Call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design', 'Color') have significant and positive effects on Customer Satisfaction.

목차

ABSTRACT
 1. Introduction
 2. Theoretical Background
 3. Research Design and Data Analysis
  3.1 Sample
  3.2 General properties of sample
  3.3 Factor and Reliability Analysis
  3.4 Structural Equation Model Analysis
 4. Conclusion and Discussion
 Reference

키워드

저자

• Hyun-Jong Kim [ 김현종 | Professor, Dept. of Logistics & Distribution Management, Gwangju University, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  디지털융복합연구 [Journal of Digital Convergence]

• 간기

  계간

• pISSN

  2713-6434

• eISSN

  2713-6442

• 수록기간

  2003~2026

• 등재여부

  KCI 등재후보

• 십진분류

  KDC 569 DDC 620