In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market
목차
Abstract 1. Introduction 2. Introduction, establishment purposes, and management cases of IP holding company 2.1 Introducing IP holding company 2.2 IP Holding Company's Purpose of Establishment and Management Cases 3. Acquisition of IP holding company's technology assets 3.1 Utilization of technology portfolio 3.2. Utilization of patent portfolio 4. Ways of vitalizing digital contents technology commercialization through IP holding company 4.1 Necessary elements for a successful operation of I P holding company 4.2. How to vitalize digital contents technology commercialization through IP holding company 5. Conclusion References
키워드
IP holding companyDigital contents technology valueContents businessSocial values of technology
저자
Jai-Jin Jung [ 정재진 | Professor, Dept. of Multimedia Engineering, Dankook University. ]
한국디지털정책학회 [The Society of Digital Policy & Management]
설립연도
2003
분야
복합학>과학기술학
소개
디지털기술 및 산업정책, 디지털경제, 관련 산업의 연구, 전자정부, 디지털정치에 관한 제도적, 정책적 연구, 디지털경영, 전자상거래, e-비즈니스에 관한 실용적 연구, 학술연구지 발간 및 학술대회 개최 등을 통하여 디지털경제 및 디지털경영에 관련되는 국가정책 분야의 연구 및 교류를 촉진하고 국가 및 기업 정보화와 디지털산업의 발전에 공헌한다.