A study on the Fleet-type Overseas Expansion Strategy through mutual cooperation between Small & Medium and Large enterprises for the successful export of IT industry
IT is the core industry in Korea which has the most international competitiveness and counts for 35% of the total exports of Korea. Nevertheless, it tends to be concentrated in small range of items, a few countries and mostly large companies. Therefore, it is needed for small and medium-sized enterprises which can have prompt decision making processes and various changes to export wide range of items and to diverse countries. This study will introduce ‘the fleet-type expansion strategy of overseas export' that is about large and small enterprises perform the appropriate role based on their own character, thus they produce the mutual benefit. This strategy will contribute to improve the export structure of Korea and perform the major role for Korea's IT industry to become the dynamic force for growth in the future.
목차
ABSTRACT 1. Introduction 2. Categorized role of overseas expanding companies 2.1 Service Provider 2.2 Contents Provider 2.3 Equipment and solution provider 3. Examples: Domestic-related enterprise overseas expansion 3.1 Peru IPTV 3.2 Helio American Communication Service 3.3 Vietnam Financial Market Export 4. Fleet-type overseas export strategy 4.1 Definition 4.2 Expectation Effect 5. Analysis on effectiveness of fleet-type overseas export strategy 6. Suggestions for successful fleet-type overseas expansion 7. Conclusion References
키워드
Fleet-type Overseas Expansion StrategyMutual cooperationSmall & Medium and Large enterprisesSuccessful export of IT industry
저자
Seon-Bae Kim [ 김선배 | Professor, Hoseo University, MIS, Graduate School of Venture ]
한국디지털정책학회 [The Society of Digital Policy & Management]
설립연도
2003
분야
복합학>과학기술학
소개
디지털기술 및 산업정책, 디지털경제, 관련 산업의 연구, 전자정부, 디지털정치에 관한 제도적, 정책적 연구, 디지털경영, 전자상거래, e-비즈니스에 관한 실용적 연구, 학술연구지 발간 및 학술대회 개최 등을 통하여 디지털경제 및 디지털경영에 관련되는 국가정책 분야의 연구 및 교류를 촉진하고 국가 및 기업 정보화와 디지털산업의 발전에 공헌한다.