This paper is an investigation of the success/failure factor structure in the development of new high-tech products. Findings of this research are: Firstly, the R&D management and support system for the new product development made a significant contribution to the success of new products, especially in the development of high-tech products. Secondly, it is important to keep the balance of management between technological factors and marketable factors to accelerate new product development. High-tech oriented new products were more affected by the technology factors, but high-touch oriented products were more affected by the marketable factors. The results of this study will be useful in managing the success of new product development.
목차
Abstract 1. 서론 1.1 배경과 목적 1.2 구성과 방법 2. 관련연구의 검토 3. 분석모형의 설계 3.1 분석의 대상 3.2 변수의 선정 3.3 분석의 설계 4. 성패요인의 구조화 4.1 성공의 요인구조 4.2 실패의 요인구조 5. 결론 5.1 성과와 의의 5.2 한계와 과제 참고문헌
키워드
New Product DevelopmentSuccess & Failure factorsHigh-tech industry
저자
권철신 [ Kwon, Cheol Shin | 성균관대학교 시스템경영공학과 교수 ]
안기현 [ Ahn, Ki Hyun | 한국반도체산업협회 산업지원팀 ]
이준석 [ Lee, Joon Seok | 성균관대학교 산업공학과 대학원 개발공학전공 석사 ]
조정식 [ Cho, Jeong Sik | 성균관대학교 대학원 시스템경영공학과 개발공학전공 ]