골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향
An Effect of Differences in Service Quality Satisfaction Followed by General Characteristics of Golf Tourism Participants on Repurchase Behaviors of Golf Tourism

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In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’ demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2009. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.


 I. 서론
 II. 이론연구
  1. 스포츠 관광 및 스포츠 관광 산업
  2. 서비스
  3. 서비스 품질
  4. 구매 후 소비자 행동
 III. 연구방법
  1. 실험대상
  2. 조사도구
  3. 자료처리
 IV. 연구결과
  1. 인구통계학적 특성에 따른 서비스 품질 만족의 차이
  2. 서비스 품질 만족과 재구매 행동의 상관관계
  3. 서비스 품질 만족이 재구매 행동에 미치는 영향
 V. 논의 및 결론


  • 최윤동 [ Yoondong Choi | 안산공과대학 ]
  • 최조연 [ Joyeon Choi | 안산공과대학 ]
  • 박금숙 [ Kumsook Park | 건동대학교 스포츠과학부 ]


자료제공 : 네이버학술정보

간행물 정보


  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
  • 분야
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.


  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
  • ISSN
  • 수록기간
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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