길찾기 행동에 있어서 관광지 환경정보, 인지도, 관광자 만족도의 영향관계에 관한 연구 - 테마파크를 중심으로
A Study on the Relationship between Tourist Resorts' Environment Information, Cognition, Tourists' Satisfaction as a wayfinding behavior. - Focused on a theme park

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When tourists encountered some trouble in wayfinding at specific area, tourists would be stressed and couldn't be satisfactory. I raised some issues based on previous research. The purpose of this research is to suggest an effective management method for tourists' wayfinding behavior at tourist resort. Below are detailed purposes to be done. The result of analysis is as follows. First, I performed ‘multi regression analysis’ to check whether environment information influence on cognition or not. As a result, it was appeared that space differentiation and experience influenced on cognition meaningfully, while signage, asking help and landmarks didn't influence on cognition meaningfully. Second, I performed multi regression analysis to check if cognition influence on satisfaction. As a result, it was analyzed that cognition influenced on satisfaction meaningfully. The implications arisen from this study through analysis were as follows. First, when managers develop a tourism area, they should construct each area with differentiation. And, it will be very helpful for formulation of tourist cognition. Second, managers should give tourists special experience. This experience will be very helpful for formulation of tourist cognition. Finally, manager of tourist resort have to try to develop proper environment to make possible to easily form tourist’s cognition and this will facilitate for wayfinding at the same time can be a factor that make tourist satisfied.


 I. 서론
  1. 문제의 제기
 II. 이론적 배경
  1. 길찾기 행동의 정의
  2. 환경정보
  3. 인지도
  4. 만족도
 III. 연구설계
  1. 연구모형과 가설설정
  2. 조사설계
 IV. 분석결과
  1. 표본의 일반적 특성
  2. 표본의 이용상황 특성
  3. 타당성 및 신뢰도 검증
  4. 인지도의 타당성 및 신뢰도 검증
  5. 만족도의 타당성 및 신뢰도 검증
  6. 가설검증
 V. 결론


  • 이재곤 [ Jaegon Lee | 경기대학교 ]
  • 한금희 [ Keumhee Han | 부천대학 ]
  • 이승언 [ Seungun Lee | 경기대학교 석사 ]


자료제공 : 네이버학술정보

간행물 정보


  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
  • 분야
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.


  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
  • ISSN
  • 수록기간
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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