Earticle

초록

영어

When tourists encountered some trouble in wayfinding at specific area, tourists would be stressed and couldn't be satisfactory. I raised some issues based on previous research. The purpose of this research is to suggest an effective management method for tourists' wayfinding behavior at tourist resort. Below are detailed purposes to be done. The result of analysis is as follows. First, I performed ‘multi regression analysis’ to check whether environment information influence on cognition or not. As a result, it was appeared that space differentiation and experience influenced on cognition meaningfully, while signage, asking help and landmarks didn't influence on cognition meaningfully. Second, I performed multi regression analysis to check if cognition influence on satisfaction. As a result, it was analyzed that cognition influenced on satisfaction meaningfully. The implications arisen from this study through analysis were as follows. First, when managers develop a tourism area, they should construct each area with differentiation. And, it will be very helpful for formulation of tourist cognition. Second, managers should give tourists special experience. This experience will be very helpful for formulation of tourist cognition. Finally, manager of tourist resort have to try to develop proper environment to make possible to easily form tourist’s cognition and this will facilitate for wayfinding at the same time can be a factor that make tourist satisfied.

목차

ABSTRACT
 I. 서론
  1. 문제의 제기
 II. 이론적 배경
  1. 길찾기 행동의 정의
  2. 환경정보
  3. 인지도
  4. 만족도
 III. 연구설계
  1. 연구모형과 가설설정
  2. 조사설계
 IV. 분석결과
  1. 표본의 일반적 특성
  2. 표본의 이용상황 특성
  3. 타당성 및 신뢰도 검증
  4. 인지도의 타당성 및 신뢰도 검증
  5. 만족도의 타당성 및 신뢰도 검증
  6. 가설검증
 V. 결론
 참고문헌

키워드

저자

• 이재곤 [ Jaegon Lee | 경기대학교 ]
• 한금희 [ Keumhee Han | 부천대학 ]
• 이승언 [ Seungun Lee | 경기대학교 석사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338