Earticle

초록

영어

Although customer`s desire for traveling in association with golf is high as well and many studies associated with sports tourism have made noticeable progression thus far, but there has not been any study on the development and the improvement of a distinctive item so called golf tour. Therefore, this study examines and analyzes effects of golf tour customers attribution selection, customer satisfaction and customer response on targeting customers of golf tour in outbound. The major findings obtained from this study were as follows; First, as a result obtained from the analysis of each variable on the outbound golf tour attribute selection according to the demographic information of golf tour customers all factors shows statistically differences except number of experience. Second, according to the result of regression analysis to examine the effect of attribute selection of golf tour influences upon customer satisfaction, accessory service factor influenced to customer satisfaction. Third, according to the result of regression analysis to investigate the effect of customer satisfaction influences upon customer response, customer satisfaction has significantly a positive effect on customer response. The study addresses key relationships between attribution selection of golf tour customer in outbound, customer satisfaction and customer response and thus, establishment of marketing strategy is necessary to obtain new golf tour customers and to attract customers continuously on the basis of obtained results.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 국외골프상품의 개념
  2. 국외골프상품의 선택속성
  3. 고객만족
  4. 고객반응
 III. 연구 조사설계
  1. 연구모형
  2. 변수설정
  3. 가설설정
  4. 표본설정과 설문지 구성
 IV. 자료 분석
  1. 인구통계학적 특성과 이용자 특성
  2. 신뢰도와 타당성검증
  3. 가설검증
  4. 시사점
 V. 결론 및 제언
 참고문헌

키워드

저자

• 유기석 [ Giseok Ryu | 수원과학대학 ]
• 최윤근 [ Youngeun Choi | 경기대학교 대학원 관광경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338