Organizations are required to be creative and innovative to the extent that their environment is unpredictable, unstable or threatening. This study aims to identify the job-related motivators to employees' creativity and employees' creativity to performance as perceived by manager and supervisors in the hotel industry. From a sample of 302 hotel employees, correlation indicated among job-related motivators, creativity and performance. Factor analysis of principle components analysis with varimax rotation was conducted and two dimensions of motivators, creativity and performance were identified each other. The dimensions were (1)intrinsic motivators and extrinsic motivators of job-related motivators, (2)creative thinking and risk-taking of creativity and (3)employees' ability and efficiency of performance. The main results were that (1)intrinsic motivators was positively correlated with creativity. (2)intrinsic motivators was positively correlated with risk-taking. (3)extrinsic motivators was positively correlated with creativity. (4)extrinsic motivators was positively correlated with risk-taking. (5)creative thinking was not correlated with efficiency. (6)creative thinking was positively correlated with employees' ability. (7)risk-taking was positively correlated with efficiency. (8)risk-taking was positively correlated with employees' ability.
목차
ABSTRACT I. 서론 II. 이론적 배경 1. 호텔 종사원의 직무동기와 창의성 2. 호텔종사원의 창의성과 성과와의 관계 III. 조사설계 1. 연구모형과 가설설정 2. 조사설계 IV. 실증분석 1. 표본의 특성 2. 신뢰성과 타당성 분석 3. 연구모형 검증 V. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.