Earticle

초록

영어

Based on the result of this study, if I suggest the ways to activate the use of Han-river excursion ship, it is as follows.
First, many respondents admitted the value of tour products regarding Han-river excursion ship. So using this multiplication effect, I think that convenient facilities should be expanded for the convenience of tourists. For example, one major type of tourists who take the excursion ship is the type that family members come together. So I think that it is needed to prepare convenient facilities like playing rooms for children.
And also, because events in the ship are held mainly at night, we could see that tourists who use the excursion ship in the day time are not interested in such events. Therefore it is needed to prepare events that are proper in the condition of the daytime. For example, by using royal robe sailing ships, it can make them feel the life style of ancient ancestors. Or by performing Korean classical music in the ship, the unique zest of Korea can be shown.
Finally, the tourists' evaluation result about the price and the cleanness of food & beverage shop was not good, so it is acutely necessary to recompose it. And also, to set up accurate guide signals for each language(English, Chinese, Japanese) for foreign tourists and to educate the crew should be strengthened.
This study analyzes the various preferential factor of the tourist on Han river love boat.
This research studies the following:

목차

Ⅰ. 서론
  1. 연구목적
  2. 연구의 범위 및 방법
 Ⅱ. 연구의 이론적 배경
  1. 관광유람선 이론
  2. 관광유람선 구성요소
  3. 유람선관광 선행연구
 Ⅲ. 한강 관광유람선 운항 현황
  1. 한강유람선 선착장 운영현황
  2. 한강유람선 운항현황
 Ⅳ. 실증분석
  1. 조사설계 및 분석방법
  2. 표본의 특성
  3. 타당도 검증
  4. 연구결과 분석 및 논의
 Ⅴ. 연구 시사점 및 결론
 참고문헌
 ABSTRACT

저자

• 황봉취 [ Bongchui Hwang | 우진여행사 부장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338