Earticle

초록

영어

The purpose of this study is to propose the model for developing tourism products by market segmentation of chinese tourists visiting Korea. In order word, the research attempts to analyze chinese tourist's expectation for Cheju Island where is designated 'No-Visa Area', and to suggest useful marketing strategies for tourism market segmentation.
To achieve the purpose of this study, this has theoretical study and empirical study. In theoretical study, this defined 'Chinese tourist', 'tourism market segmentation' and 'tourism products' in aspect of tourism through the documentary study. In empirical research was conducted based on the previous theoretical studies.
381 chinese tourist who visited korea were selected as samples of this study.
And the answers were processed by SPSS PC Ver 10.0 to yield frequency Analysis, Reliability Analysis, ANOVA and Regression Analysis.
This study results chinese tourists visiting Cheju Island have activity disposition, tourist convenience, and destination intention.
In the view of tourism market segmentation, positive the rising generation was selected as a target market. They have many interest in visiting Cheju.
In addition, this research suggests improvement for attracting more chinese tourist to Cheju Island in terms of law and regulations, accomodations, and marketing. It is believe that study will greatly contribute to obtain competitive edges of Cheju's tourism industry.

목차

Ⅰ. 서론
  1. 문제제기와 연구목적
  2. 연구범위와 연구방법
 Ⅱ. 이론적 배경
  1. 중국관광자의 개념과 관광성향
  2. 시장세분화의 개념과 기준
  3. 선행연구
 Ⅲ. 조사설계
  1. 연구조사의 목적
  2. 연구대상의 선정 및 조사방법
  3. 가설 및 연구모형 설정
  4. 설문지 구성 및 분석방법
 Ⅳ. 분석의 결과와 시사점
  1. 표본의 특성에 대한 빈도분석
  2. 기대도에 관한 요인분석
  3. 재방문의사와 기대에 따른 관심도 분석
  4. 가설검증 요약 및 시사점
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 이하정 [ Hajeong Lee | 한국관광공사 제주지사 관광안내센타 근무 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338