Earticle

초록

영어

According to Phocus Wright report, the number of customer looking for on-line travel site reached 10% in 1998, 19% in 1999 and 27% in 2001. On the other hand, the number of customers looking for off-line travel agencies has reduced to 39% in 2000, down from 53% in 1998, so that Airlines investment in on-line market should be reinvigorated.
Travelers logging onto internet site want to pay for hotel, rent-a-car and travel packages on-line. Additionally, according to a recent survey, on-line buyers in travel market prefer airlines internet site. In other words, it means that Airline should display ticket fares at every hour and travel packages on its own site.
However, there is a limit that the airliner just displays its own commodities even though its on-line site is equipped with 24-hour reservation system. In this process, other airlines are preparing to set up total travel portal site altogether. As for the case of Orbitz which is to be shown up in June 2001 and made by six u.s. major carriers, they developed strong search engine replacing CRS and save booking fee for CRS, provide customers with lower priced tickets as such, displays reservation lists of travel providers including 450 airlines seats and fares, hotels, make possible 24-hour reservation, enables customers to choose high quality products in Orbitz without spending much time on searching because it shows various kinds of airfares . In order to achieve those objectives, technical development has already been done. In this regard, I want to suggest that Domestic airliners should set up travel portal site based on developing search engine and induce traditional travel agencies to move into on-line ones.

목차

Ⅰ. 서론
  1. 문제제기
  2. 연구목적
  3. 연구방법
 Ⅱ. 이론적 배경
  1. 항공사 인터넷 전자상거래의 개요
  2. 항공업계 환경변화의 원인
  3. 항공사전자상거래에 미치는 영향요소
 Ⅲ. 항공사 및 여행업 전자상거래 현황 및 전망
  1. 국내 항공사 전자상거래 현황
  2. 국내 여행 시장의 전자상거래 현황
  3. 항공사 및 여행시장의 전자상거래 전망
 Ⅳ. 항공사 전자상거래 경쟁력 강화방안
  1. 유통 효율화를 통한 비용절감 극대화 방안
  2. 고객관계 강화를 통한 가치창출 극대화 방안
  3. 종합여행 포탈체제 구축 및 사업다각화 방안
 Ⅳ. 결론
 참고문헌
 ABSTRACT

저자

• 서선 [ Seo Sun | 대한항공 여객지점 과장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338