Earticle

초록

영어

The market of eating out shows rapid increase at home. Eating out in the past took a serious view quantity and quality of food, but recently it tends to take priority of the value as services of restaurant and mood along with quantity or taste of food.
This is due to recognition that the paid price for eating out contains not only just food but also even services and images.
Namely, the value on payment price was diffused.
The purpose of this study is to present improvement direction of services that middle price's Korean restaurants have to offer to customer by analyzing paid price, offered services and customer satisfaction's correlativity after grasping what is the attribute that customers want. Therefore, actual proof that analyze price and service value and customer satisfaction's correlativity was practiced for the purpose of achieving it.
This study says that Korean restaurants have to offer more various menus and services through price, value and customers satisfaction's correlativity. Also this kind of study may have to be continued forward for them.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 가치 및 가격의 개념
  2. 가격지각과 가치지각의 관계
  3. 가격지각, 서비스품질, 고객만족의 상관성
 Ⅲ. 가설검증 및 분석결과
  1. 가설1의 검증
  2. 가설 2의 검증
  3. 가설3의 검증
  4. 가설4의 검증
 Ⅳ. 결론
 참고문헌
 ABSTRACT

저자

• 박유라 [ Yu-Ra Park | 힐튼호텔 식음부 근무 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338