This research carries and analyse a survey for visitors who participate the 2th 2000 Mungyeong traditional tea bowls festival. It shows how to draw up a better plan which leads henceforth festival to be succeed. This study aims at establishing the cultural identity of the area of Mungyeong by developing the cultural tourist industry representing the region. In connection with this objective, the writer is going to summarize the result of the survey as the ways of making the Mungyeong area are tourist attraction and of giving the tourism of the area vitality. The executive committee has been organized to drive the 2th Mungyeong cultural festival for the display of traditional tea bowls, but the division of the committee into subcommittee and the introduction of letting each small committee play its own role in the efficient operation and opening of the festival. The programs for strategic cooperations with other festivities of other regions and effective public relations through journalism is to be established and pushed forward. Taking the initiative in holding the festival by none governmental personnels is desirable and setting up the project for raising and accumulation of the funds for festivals will be necessary. Training professional personnels and the extraction of opinions from them for the successful staging of the festival, and the mutual cooperation between citizen's organizations for the citizens's positive participation in the festival will be necessary.
목차
Ⅰ. 서론 1. 문제제기 및 연구목적 2. 연구범위 및 연구방법 Ⅱ. 2000 문경 전통 찻사발 축제에 관한 이론적 고찰 1. 축제에 관한 이론적 고찰 Ⅲ. 실증분석 1. 조사대상과 조사방법 2. 설문지의 구성 3. 실증연구 결과분석 Ⅳ. 문경 전통 찻사발 축제 개선방안 Ⅴ. 결론 참고문헌 ABSTRACT
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.