Earticle

초록

영어

This paper deals with the impact of Internet on distribution channels in the travel industry. The travel industry is currently undergoing a major transition in distribution channels as the Internet exerts its power as a new medium for commerce.
In the past, there has been three principal parties in distributing travel products: the travel providers, the GDSs where travel providers display information about their products, and the travel agents. Each party needed the others to perform its business.
The internet is changing all the distribution rules in the travel industry, where distribution has traditionally meant paying GDS's and travel agents certain amount of fees or commission to book their orders. Initially, participants viewed Internet distribution as a threat to travel agents because it gives consumers direct access to a GDS via the Web. However, direct links to the travel providers bypass not only the GDS's and traditional travel agents but also the Internet travel providers.
The advent of online distribution increases the tension between the participants in the travel industry. The various parties would like to drive travel distribution into their own corner.

목차

I. 서론
 Ⅱ. 여행상품의 전통적 유통구조
  1. 전통적 유통구조의 일반적 형태
  2. 전통적 유통구조하의 유통경로 구성원
 Ⅲ. 인터넷 출현에 따른 유통구조의 재편
  1. 인터넷 출현과 전통적 유통구조의 붕괴
  2. 새로운 유통구조의 등장
  3. 새로운 유통구조하의 유통경로 구성원
 Ⅳ. 결론
 참고문헌
 ABSTRACT

저자

• 차길수 [ Gilsoo Cha | 경기대학교 관광학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338