This study analyzes the various preferential factors of the tourists on Namwon and Kwanghallu from the social, economic, cultural, various points of view. The analyses of the preferential factors of the tourists, which make it possible to activate the local economy of Namwon, present the important informations to open a new tour market for the ones who run a lot of various businesses on the various types of tour. The theoretical consideration in parallel with the demonstrative study to accomplish the purpose of this study has been carried out. The survey through the questionnaires on touring has been taken for the one hundred fifty Korean tourists who have toured Namwon and Kwanghallu. According to the result through the demonstrative study, first, on the motive of touring and the choice of touring route the tourists who tour Namwon and Kwanghallu by their touring experience and family take the tour on the periods of the various events in Namwon and Kwanghallu, therefore the tourist agents should try to establish or develop the various tourism strategies on the events for the tourists. Second, the cultural relics tour demonstrated on the factor of motivation is the most preferential factors among the tourists. This analytic result brings about the essential materials to create the plan for developing Namwon and Kwanghallu. Third, the analysis of the rate of appreciated service shows that the harmony of the surroundings is satisfied most, which gives a vital factor to set up a strategic plan for the environmental development of the surroundings.
Ⅰ. 서론 1. 문제제기 2. 연구의 목적 Ⅱ. 이론적 배경 1. 관광객의 행동동기 2. 관광객의 의사결정 3. 관광지 선호 요인 분석 4. 관광요인 관찰 5. 남원 광한루의 관광선호 요소 Ⅲ. 실증분석 1. 조사 개요 2. 빈도분석 결과 3. 분산분석 결과 4. 남원 광한루의 선호도 평가 분석 Ⅳ. 결론 참고문헌 ABSTRACT
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