Earticle

초록

영어

This study was undertaken to find out significant factors that encourage the customers to choice the hotel and to suggest the management strategies which can satisfy the customer's needs and increase the customer's visit.
The research method to accomplish the purpose of this study carry out the field survey on the customer's choice factors about Other facility department which based on the document study and previous study.
The empirical findings of this study & this thesis try to suggest the following management strategies are as follow: older respondents consider service factor than younger one. service strategies for old generation should be developed. A professional man & house wife are consider about all factors. it is necessary to offer special image & children's facility to satisfy house wife. It needs to be offered special other facility's service & image to satisfy customers. It is necessary to offer various group DC & program to satisfy group customers.
Guests who received good image for hotel have impact on effect of word-of-mouth communication which recommends their neighbors. So to be offered presents & DC coupons etc.
The findings of this study intend to establish the efficient and rational management strategies and draw customers and scheme out development of hotel industry.

목차

Ⅰ. 서론
  1. 문제제기 및 연구목적
  2. 연구범위 및 방법
 Ⅱ. 호텔 고객의 호텔 선택요인에 관한 이론
  1. 호텔 고객의 호텔 선택요인
  2. 호텔 선택 요인에 관한 국내⋅외 선행연구
 Ⅲ. 실증 분석
  1. 가설의 설정
  2. 조사 설계
  3. 요인분석
 4. 실증 결과 분석
 Ⅳ. 결론
 참고문헌
 ABSTRACT

저자

• 손삼호 [ Samho Son | 경상북도 관광진흥과 ]
• 윤대균 [ Daegyun Yoon | 경북외국어테크노대학 겸임교수 ]
• 정연국 [ Yeonkook Jeong | 동국대학교 강사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338