This paper aims at providing fundamental data available for developing the program to make the model of Korean university students' travel culture by evaluating and diagnosing the travel culture index focused on the travel ethics. The items for analyzing the travel culture index are classified into two fields;'tourism public order index' and 'tourist attraction purity index'. The two items above are evaluated by three criteria, 'always'( 5 points), 'often'(2.5 points), and 'rarely'(null) respectively. Every points calculated from the criteria are summed up. The analysis of Korean university students' tourism culture index shows the following results. The tourism culture index indicates 69.0(common index) despite that Korean university students are in the group maintaining average educational and cultural level in general. Especially the purity index indicates 67.4(below average index) which is lower than that of the advanced countries. It is required to provide the students some liberal arts subjects such as 'Global Etiquette', 'Modern Tourist Principles', and 'Tourism Culture and Etiquette' so as to improve their tourism culture and attitude. Furthermore, it might be suggested that tourism value and manners be taught to the students in the pre-schools and the elementary schools in order to foster their tourism etiquette and their tourism cultural understanding since the early age.
목차
Ⅰ. 서론 1. 연구목적 2. 연구범위 및 방법 Ⅱ. 연구의 이론적 배경 1. 여행문화지수 개념 2. 여행문화지수의 내용 및 평가 방법 Ⅲ. 대학생의 여행문화지수 분석 1. 조사의 설계 2. 조사결과 분석 Ⅳ. 연구의 시사점 및 결론 참고문헌 ABSTRACT
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.