This paper aims at providing fundamental data available for developing the program to make the model of Korean university students' travel culture by evaluating and diagnosing the travel culture index focused on the travel ethics. The items for analyzing the travel culture index are classified into two fields;'tourism public order index' and 'tourist attraction purity index'. The two items above are evaluated by three criteria, 'always'( 5 points), 'often'(2.5 points), and 'rarely'(null) respectively. Every points calculated from the criteria are summed up. The analysis of Korean university students' tourism culture index shows the following results. The tourism culture index indicates 69.0(common index) despite that Korean university students are in the group maintaining average educational and cultural level in general. Especially the purity index indicates 67.4(below average index) which is lower than that of the advanced countries. It is required to provide the students some liberal arts subjects such as 'Global Etiquette', 'Modern Tourist Principles', and 'Tourism Culture and Etiquette' so as to improve their tourism culture and attitude. Furthermore, it might be suggested that tourism value and manners be taught to the students in the pre-schools and the elementary schools in order to foster their tourism etiquette and their tourism cultural understanding since the early age.
Ⅰ. 서론 1. 연구목적 2. 연구범위 및 방법 Ⅱ. 연구의 이론적 배경 1. 여행문화지수 개념 2. 여행문화지수의 내용 및 평가 방법 Ⅲ. 대학생의 여행문화지수 분석 1. 조사의 설계 2. 조사결과 분석 Ⅳ. 연구의 시사점 및 결론 참고문헌 ABSTRACT
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