For the world cup 2002, it is required to focus our efforts on propagandizing Korean culture and providing chances for visitors to understand us correctly. Especially the games will open at various cities, Incheon has to prepare a lot for the event, developing new tour sites, accommodation facilities and also service manner for all Incheon citizens as well as tourism employees. So this paper suggests how to improve tourism and accommodation quality in Incheon, because this city was not well-known to the foreigners. As Incheon Airport newly opens, this city becomes the main Gate to Korea and connecting point to the world. The city authorities setup 7 projects including various tourism marketing and special events for the World cup. For example, Tourism complex in Yong-yu and Mu-eui, comprehensive tourism project for Kang-hwa, special tourist zone in Jung-gu, and character project for Incheon. In order to enhance the projects, it is highly required to establish investment environments, designate good hotel with low price and arrange home stays, and also systemize reservation and information, in addition, good tourist attraction such as various tour courses, special events, service quality, publicity and so on. In conclusion, all these will be accomplished only when all Incheon citizens as well as city authorities and tourism industry do their best for the World cup 2002.
목차
Ⅰ. 서론 1. 문제의 인식 2. 연구의 목적 및 방법 Ⅱ. 월드컵 개최의 의의와 효과 1. 월드컵 개최의 국가적 의의 2. 월드컵 개최의 지역적 효과 3. 월드컵 대회의 개요 Ⅲ. 인천의 관광환경과 월드컵 대책 1. 인천의 입지환경 2. 인천의 관광환경 3. 인천의 월드컵 관련 대책 Ⅳ. 월드컵 관련 관광 및 숙박대책 1. 관광정책부문 2. 관광상품개발부문 3. 숙박 부문 4. 관광서비스 부문 5. 관광홍보 부문 Ⅴ. 결론 참고문헌 ABSTRACT
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.