Earticle

초록

영어

The purpose of this study is to find out an important attribute of the practical benefit connected to the sightseer's choice behavior through the positive analysis on the visiter's tourist hotel. The confrontation plans on the choice behavior of the tourist hotel visiter based on the result of the positive analysis are as follows.
1. It is VIP card/ a main cause of the price for the tourist hotel visiter to think much among the main causes on the choice behavior. Therefore we need to establish a proper price which can make a value the greatest and develop a various of pay membership cards.
2. Because the source of information is from a family, friends, colleagues(it covers 43.5% among sources), we should lure out the greatest of the management of the customers satisfactions.
3. Among causes on selecting a tourist hotel, for a re-visit decision is decided by the price and the promotion factor. And so we have to hold the power of competitive price by the interception of business loss, resonable cost price control, the removal of unnecessary price rise factor and resonable price establishment.
This has the limitation that it has been studied on only for personnel and domestic sightseers and which can't reach multifarious and subdivided causes.
Therefore the more systemic and constant study is asked to overcome this critical point.

목차

Ⅰ. 서론
  1. 문제제기
  2. 연구의 목적
  3. 연구범위와 연구방법
 Ⅱ. 연구의 이론적 배경
  1. 관광호텔 선택행동의 개념
  2. 관광호텔 관광자의 선택행동 특성
  3. 관광호텔 관광자의 선택행동 영향요인
  4. 관광호텔 관광자의 선택행동 의사결정 과정
  5. 관광호텔 선택행동에 관한 선행연구
 Ⅲ. 조사설계와 분석방법
  1. 조사의 설계
  2. 설문지의 구성
  3. 분석방법
 Ⅳ. 조사결과
  1. 빈도분석 및 기술분석
  2. 신뢰도 분석 및 타당성 검증
  3. 관광호텔 선택행동의 중요도에 대한 상관관계분석
  4. 관광호텔 선택행동의 재방문 의사에 대한 회귀분석
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 금경호 [ Kyongho Kum | 서라벌대학 강사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338