Earticle

초록

영어

The purpose of this study was to offer the basic data for revitalization of exercise rehabilitation center and inducing active participation of customer and finding the influence of service quality(reliability, tangibles, responsiveness, assurance and empathy) and customer's satisfaction on purchasing behavior(re-participatory intention, the word of mouth intention) with who participated in exercise rehabilitation center. For purpose of this study, it researched a center related with exercise rehabilitation center which located in Seoul, Kyeonggi-do and 158 person who participated in exercise rehabilitation center. The data was analyzed by the Frequency analysis, Reliability analysis. Exploratory factor analysis and Confirmatory factor analysis, Correlation analysis, Structure equation model analysis in accordance with the purpose of the study by using SPSS version 14.0, AMOS 7.0. Flowing result were obtained through above and analysis. First, service quality of exercise rehabilitation center had significant positive influence on customer's satisfaction. Second, customer's satisfaction had significant positive influence on purchasing behavior. Third, service quality of exercise rehabilitation center had significant positive influence on purchasing behavior. In brief, mediating model of customer's satisfaction in the relationship between service quality and purchasing behavior is verified suitable.

목차

ABSTRACT
 서론
  1. 연구의 필요성
  2. 연구의 목적
 연구의 가설 및 모형
  1. 운동재활센터 서비스품질과 고객만족의 관계
  2. 운동재활센터 서비스품질과 구매행동의 관계
  3. 운동재활센터 고객만족과 구매행동의 관계
  4. 운동재활센터 서비스품질에 따른 고객만족이구매행동에 미치는 매개효과
 연구 방법
  1. 연구대상
  2. 조사도구
  3. 연구절차
  4. 자료처리 및 분석방법
 결과
  1. 변인간의 상관관계 분석
  2 연구모형의 적합도
  3. 변인간의 연구모형 분석
 논의
 결론 및 제언
 참고 문헌

키워드

저자

• 이병기 [ Lee, Byung-Kee | 명지전문대학 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국운동재활학회지 [Korean Journal of Exercise Rehabilitation]

• 간기

  계간

• pISSN

  1976-6319

• 수록기간

  2005~2013

• 십진분류

  KDC 517 DDC 613