Earticle

초록

영어

As an electronic commerce grows in a rapid speed today, it has a great effect on not only our consuming lives but also the marketing activities. The study on involvement levels and consumer satisfaction in physical market in the existing studying papers in home was made progress rapidly. But, the study on involvement levels and consumer satisfaction in virtual market leaves much to be desired. This paper aims at considering the relationship between the involvement levels and the consumer satisfaction factors in the electronic commerce through the internet shopping mall whose importance is emphasized day by day. In this paper, three following questions were studied: (1) what is the difference among the factors(product/service/image) of consumer's satisfaction in accordance with consumers' involvement levels, (2) what is the difference in an intention of repurchase in accordance with the consumers' satisfaction factors, and (3) what is the difference in an intention of repurchase in accordance with the involvement levels and the consumers' satisfaction factors. As a result of analysis, only the service one of the factors of consumer's satisfaction has a difference in accordance with high/low involvement, and also, the factors which have an effect on the intention of repurchase were product, service and image.

목차

I. 서론
 II. 선행연구의 고찰
  1. 전자상거래에 관한 연구
  2. 관여도에 관한 연구
  3. 고객만족에 관한 연구
  4. 구매의도결정 영향요인에 관한 연구
  5. 재구매 행동에 관한 연구
 III. 연구의 모형 및 가설의 설정
  1. 연구의 모형
  2. 가설의 설정
  3. 실증분석의 설계
 IV. 실증분석
  1. 가설의 검증
 V. 결론
  1. 실증분석의 요약
  2. 연구의 한계점 및 향후의 연구과제
 참고문헌
 Abstract

저자

• 김응철 [ Kim, Eung-cheol | 극동정보대학 마케팅정보과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658