Earticle

초록

영어

As a very rapid diffusion of internet business in these days, the marketing mix strategies become more important matters. In addition, because of changes in international trade patterns, and an increase of internet users, new marketing strategies are needs. There's not a business in the world that shouldn't feel threatened by the internet, but companies willing to become engaged should find big opportunities. Becoming engaged with the internet, for matters, means understanding the unique nature of the internet market and using that understanding to execute dynamic strategies. This paper is focusing the analysing the difference between the internet marketing and traditional marketing and proposing the new strategical marketing mix. In the traditional marketing environment, 4P(Product, Price, Promotion, Place) is very important, but in the internet business environment 6C(Community, Connection, Commerce, Communication, Customization, Contents) is more important.

목차

I. 서론
 II. 전자상거래에서 무역 마케팅에 대한 고찰
  1. 전자상거래 환경에서 무역마케팅 변화
  2. 우리 나라 전자상거래를 통한 무역현황
  3. 전자상거래 환경에서 무역의 특성
 III. 인터넷 마케팅의 전략적 요소
  1. 인터넷 무역 마케팅의 특성
  2. 인터넷 무역마케팅 성공요소 및 해결과제
  3. 인터넷 마케팅 믹스 전략
 IV. 전자상거래에서의 무역마케팅 전략
  1. 전자상거래에서의 제품전략
  2. 전자상거래에서의 가격전략
  3. 전자상거래에서의 유통전략
  4. 전자상거래에서의 촉진전략
  5. 전자상거래에서의 웹사이 전략
 V. 결론
 참고문헌
 Abstract

저자

• 강영구 [ Kang, Young-gu | 진주국제대학교 미디어광고학부 ]
• 황상규 [ Hwang, Sang-gyu | 진주국제대학교 인터넷무역학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658