Earticle

초록

영어

The purpose of this study is to research the recognition of hotel customers when the outside special restaurants opens at hotel instead of restaurant owned by hotel in Seoul City. The major factors are showed up factor analysis as specialty and reliability of hotel and outside restaurant image. They are consisted of 5 categorizes and the results of this study are as follows; First, it is proved that the expectation of customers after opening restaurant will be increased in terms of the lower price and more variety of food & beverage products. Also, the food & beverage will be increased. However, the quality and specialty of products will not be improved as much as customers expected. Considering that the results, hotel guests expect the effect of opening restaurant at hotel for variety products and service. So, Hotel management should understand the changing attitude of customer' needs and expectation.

목차

Ⅰ. 서 론
 Ⅱ. 이론적 배경
  1. 호텔과 레스토랑 브랜드 이미지에 대한 연구
  2. 호텔 내 체인레스토랑 입점에 따른 전략
  3. 호텔에 체인레스토랑 입점에 관한 연구
 Ⅲ. 연구방법
  1. 연구방법
  2. 연구대상 및 절차
  3. 표본의 특성
  4. 호텔브랜드 이미지에 대한 신뢰성 및 타당성 검증
  5. 체인레스토랑 브랜드 이미지에 대한 신뢰성 및 타당성 분석
  6. 공동 이미지와 기대효과 분석
  7. 호텔고객측이 희망하는 레스토랑 브랜드 입점업체
 Ⅳ. 결 론
  1. 연구의 요약 및 시사점
 참고문헌
 Abstract

키워드

저자

• 김관식 [ Kim, Kwan-sik | 대림대학 호텔관광외식계열 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658