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초록

영어

City image, as a concentrated expression of urban cultural environment which attracting tourists has become one of the most crucial factor. Particularly, city image should have the characteristics and hierarchy. It is the personalized summary nature, through which association functions gave. Shanghai can still be explored by its cultural image.Its “charm index” can be further improved, and its image is necessary for further extraction. From the perspective of tourism industry development, this article give demonstration of this interaction of cultural and economic. From the Aesthetic point of view, it attempts to build Shanghai cultural environment image of “Sentimental Affection” in connotation.

목차

I. 引言
 II. 上海旅游城市的形象間題
 III. 上海城市形象的建設路徑
 IV. 上海形象因子的情調發掘
 V. 上海情調內涵的産業外化
 VI. 小結
 參考文獻
 논문초록

키워드

Shanghai Tourism Cultural Environment City Image Factor of Sentimental Affection Characteristics Hierarchy Industrialization 上海 旅游 文化环境 城市形象 情调因子 特征性 层次性 产业化

저자

• 方珍平 [ 방진평 | 부산외국어대학교 ]

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