Earticle

초록

영어

City's scenery influences its impression and perception felt by its residents as well as visitors. At the same time, it determines the competitiveness of city. Especially, signboards are one of the important factors in determining city's spectacle and impression. The millennium city of Gyeongju may be better to possess ancient image of old city. In this regard, signboard should be differentiated from other cities. In addition, the size, style, and design of signboard do not match the old city's image. Thus, obsolete and ugly signboards need to be replaced and changed. Although there are many discussions concerning replacement and improvement of signboards, the execution issue of signboard replacement has not yet been addressed so far. This paper presents the strategy of improving the current signboard situation in Gyeongju. It also suggests the step-by-step execution scheme for improvement of signboard culture.

목차

ABSTRACT
 I. 서 론
 II. 간판문화개선사업의 추진방향과 목표
  1. 경주시 간판문화 개선의 필요성
  2. 추진 기본 방향
  3. 도시의 성장 비전
  4. 간판문화 개선 목표
 III. 실행체계 수립의 단계별 접근체계
  1. 제1단계 : 경주시 도시경관 개선계획의 기조 수립
  2. 제2단계 : 경주시 도심간판 개선계획의 수립
  3. 제3단계 : 경주시 도심 간판 현황 분석
  4. 제4단계 : 광고주와 광고물 제작업체 욕구 및 현황조사
  5. 제5단계 : 워커샵, 간담회 및 토론회 개최
  6. 제6단계 : 옥외광고물 조례 개정안 작성 및 공청회 개최
  7. 제7단계 : 옥외광고물 조례 개정안 확정
 IV. 간판문화개선을 위한 실행체계
  1. 실행단체 및 기구 구성
  2. 조례안 개정을 위한 기초 예비조사
  3. 벤치마킹 및 사례조사 보고회 개최
  4. 전문가 워커샵, 세미나 및 토론회 개최
  5. 조례 개정안 확정
  6. 재원 확보 및 지원 방안 수립
  7. 경주시 추진실무단 설치
  8. 범시민 추진 및 지원 기구 구성
  9. 홍보 및 시민여론 선도
  10. 시범거리 조성 및 본격 추진
  11. 불법 및 노후간판 교체 및 정비사업 추진
  12. 사후 성과 평가
 V. 추진일정 수립과 추진전략
  1. 추진 일정 수립
  2. 효율적 추진전략의 수립
 VI. 결 론
 참고 문헌

저자

• 임배근 [ Im, Bae-Geun | 동국대학교 경제학과 교수 ]
• 이상덕 [ Lee, Sang-Deok | 서라벌대학 사회복지과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경주연구

• 간기

  반년간

• pISSN

  1975-2482

• 수록기간

  1992~2016

• 십진분류

  KDC 912 DDC 951