Earticle

초록

영어

The purpose of this study is to investigate “activation plan of City Tour using Gyeongju City Brand” to meet the needs of visitors who wish the exciting educational tour products composed of diverse experience activities as shown in environmental friendly Gyeongju City Tour. For this purpose, the researcher compared and analyzed the city tour programs of foreign countries as well as those of other regions. To activate Gyeongju city tour by imprinting its brand of beautiful, the activation plans need to be considered as below. 1. To highlight the brand of Gyeongju city established well with endeavors, a variety of marketing methods should be facilitated and if these are not closely reflected to the City Tour which visitors to Gyeongju can make a use of basically, the city tour has to be re-examined ultimately. 2. The sponsoring of city bus fares can be suggested. If the free city tour can be offered as it is in Gongju City and Gunsan City, it is anticipated that Gyeongju could attract more visitors. 3. It lacks the kind consideration for the visitors who use the accommodation facilities in Bulkuksa area and pensions on Bobul road. 4. The experience programs such as the visits to ‘Children's Museum’ and ‘Shilla Culture Experience Place’ need to be included in each tour course. This thesis is to be complemented by a continued study since the positive research on the city tour use pattern by city tour participants, their expectation and satisfaction level was not implemented.

목차

ABSTRACT
 I. 서론
 II. 브랜드
  1. 브랜드의 개념
  2. 브랜드 사례연구
 III. 시티투어 현황 분석
  1. 세계 각국의 시티투어
  2. 타 지역의 시티투어
  3. 경주시티투어
 Ⅳ. 시티투어 활성화 방안
 Ⅴ. 결론
 ❚참고문헌

키워드

저자

• 유영준 [ You, Young-Jun | 경주자전거문화유적체험투어단장 ]
• 이성각 [ Lee, Seong-Gak | 현대호텔 마케팅팀장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경주연구

• 간기

  반년간

• pISSN

  1975-2482

• 수록기간

  1992~2016

• 십진분류

  KDC 912 DDC 951