Chosun had endeavored to establish her identity, while being conscious of the surrounding countries. The Chosun Tongsinsa(envoy) despatched to Japan had a sense of superiority over Japan all the time. This is true of the Chosun Yeonhangsa(envoy) to China, but they thought highly of Chinese civilization to a certain degree. Korean intellectuals' superiority consciousness in the latter part of Chosun period can find itself in the word of Kwankwang in travel literature, which means a sense of superior culture. At that time, Japan was in a position of viewing Chosun's products of civilization as superior ones, which was true of Chinese position of treating Chosun envoy. Such Chosun intellectuals' concept is closely related to Chosun-oriented one.