Objectives: The purpose of this article is to offer an analysis of drinking portrayals of TV drama and movie which that could influence adolescent's drinking. Methods: In order to focus our discussion, we designed the descriptive research design, and analyzed the drinking portrayals through the content analysis method. In this progress we referred to alcohol-related national policies. For the purposes of the study, we analyzed the drinking portrayals which is the 2,400 units of 70 dramas broadcasted in 2008 and 40 films ran in 2007. Results: We found that drinking portrayals of the dramas emerged average 1.7 per unit and 197.2 seconds, and the films produced average 4.26 per unit and 305.4 seconds. The drinkers of drinking portrayals looked young and attractive, and held a high social economy status. Besides, there were many drinking situations that could be use alternative methods for adolescent's emotional expression and escaping specific crisis themselves. Also, the dramas and movies presented adolescent's drinking portrayals, although drinking portrayals was 1% of dramas and 4% of films. Drinking portrayals on drama and movie were frequently produced at the public place. Conclusion: Drinking portrayals of drama and movie have hid some bad effects and problems of drinking as giving positive image for alcohol, and could incite adolescent's drinking as only showing positive effects of drinking. In order to make it possible for broadcasting to fulfill its social responsibility, it is advisable to make a self-regulation on drinking portrayals. And also surveillance and monitoring system should be reinforced.
목차
Ⅰ. 서론 Ⅱ. 연구방법 A. 연구설계 및 분석방법 B. 연구대상 및 자료수집 C. 주요변수의 측정방법 D. 자료분석방법 Ⅲ. 연구결과 A. TV드라마와 영화 음주장면의 구조적 특성 B. TV드라마와 영화 음주장면의 내용분석 Ⅳ. 논의 Ⅴ. 결론 및 제언 참고문헌
알코올과 건강행동학회 [Korean Society of Alcohol Science and Health Behavior]
설립연도
2000
분야
의약학>예방의학
소개
알코올에 대한 생리적, 임상적, 보건적, 사회적, 문화적 측면에서의 과학적 연구를 통해 학문적 발전을 이룩할뿐 아니라, 알코올로 인한 문제를 예방, 치료하며, 절주에 대한 교육, 홍보를 통해 건전한 음주 문화를 형성케하여 궁극적으로 국민의 건강을 증진시키고자 하는데 창립의 목적인 있음.
[중점적인 연구분야]
1. 알코올관련 식품학 등의 기초과학
2. 알코올 중독 예방, 치료, 재활관련 임상의학
3. 알코올 문제 예방, 치료, 재활, 관리, 정책관련 보건학
4. 음주문화 및 음주행태관련 사회과학
5. 생리, 독성 등 기타 알코올관련 학문분야
간행물
간행물명
알코올과 건강행동연구 [Alcohol and Health Behavior Research]