Earticle

초록

영어

Is various and discriminating design strategy for brand strengthening is required at domestic confectionery market according to modern consumption pattern that consume brand and brand image than physical use of product. In particular, package design must recognize that is trial manufacture of brand marketing activities that imply consumer life-style and element that display concreteness of brand anger. The reason is that package design is 'Face' of brand if brand is 'Mind' of enterprise or product. Accordingly, in this paper, that is package design that is effective in brand strengthening specially to confectionery reasonable method of package design present wish to. I did 5 factor analysises and questionnaire to package designs of China couple 8 potato chip product for this. As a result, because form and design motive were similar in China product, difference was not seen. Therefore, visual device that derive consumer's in terest for brand strengthening through practical use of Chabyeoljeok form seen in outside the country brand along with visual element, illustration, logotype, color, layout of package design can be required in confectionery market's package design domestic. I can suggest package design for China potato chip brand image strengthening. First, logotype is important image representation that is plain and simple and is seen well and is unified, and second, color should be handled consecutively from development planning department as important element in package design. Other illustration or picture was expose that need visual interest and various development of courage in package technological side.

중국어

比产品的物理效用品牌和品牌形象令消费者支出收入模式，为了中国内膨化食品市场品牌形象的强化要求多样化设计，差别的设计战略。特别是包装设计中隐含的消费者的生活方式品牌和营销活动启动，要体现和认知品牌化的具体性的要素。理由是如果品牌是企业或者产品的‘心’，那包装设计就是品牌的‘脸’。因此，本论文品牌加强是有效于包装设计，特别要以膨化食品为对象提出包装设计的合理方法。为此，把中国内外8个薯片产品的包装设计设为对象进行5个要因分析及问卷调查。结果在中国产品的形态和设计主题类似，没有显示差别性。因此，为了品牌强化通过包装设计的视觉要素与在国外包装设计中的差别。形状，图片，标志，彩色，版面的活用引导消费者的关心，视觉性装置能被中国膨化食品市场的包装设计要求。为中国薯片品牌形象强化在包装设计中的提案。第一, 标识种类简要统一的形象，第二、颜色在包装表面设计上要以重要要素离开发规划阶段一贯注意。 其它图片的视觉性与趣味性需要对于包装技术的侧面需要的各种各样开发。

목차

前言
 Abstrac
 1.序论
  1.1.研究背景与目的
  1.2. 研究方法与范围
 2.品牌和包装设计的关系
  2.1.品牌的定义与意义
  2.2.品牌形象的强化与包装设计的作用
 3.中国内薯片市场现状
  3.1.对薯片的了解
  3.2.中国内薯片市场现状
 4.薯片包装设计分析
  4.1.薯片包装设计的构成要素
  4.2.薯片包装设计分析
 5.问卷调查
  5.1.问卷调查的目的
  5.2.问卷调查方法及调查内容
  5.3.资料分析与结果
 6.结论
 参考文献

키워드

저자

• 金李娜 [ 금리나 | 汉阳大学 视觉设计专业 ] 주저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  브랜드디자인학연구 [A Journal of Brand Design Association of Korea]

• 간기

  계간

• pISSN

  1738-0863

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700