Earticle

초록

영어

This study selected the brand of Guess which grew to be the premium jean brand among
other jean brands and analyzed makeup features of the models found in fashion magazines and
the website of the brand to examine features of design factors of makeup affecting
eroticism-expressing image. Design features of makeup affecting eroticism-based advertising image of Guess included the design with strong and erotic makeup mainly in black and red for
colorful makeup. Also included were smoky makeup giving a sense of shade to the eyes and
upper eyelids with black eye shadow and affluent expression of lips with in an outcurve type,
followed by glamorous expression with a moist and glossy red lipstick. Eroticism-based makeup
is characterized by effectively emphasizing either eyes or lips and giving them a cubic effect for
strong impression and sometimes by making both of them so appealing to give more emphasis
to sexual attractiveness.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성과 목적
  2. 연구 방법과 범위
 Ⅱ. 이론적 배경
  1. 에로티시즘(Eroticism)광고의 특성
  2. 진의 역사 및 Guess 진 브랜드의 특징
 Ⅲ. 진 브랜드 광고에 나타난 Make Up 디자인 요소
  1. 2000년-2005년
  2. 2006년-2008년
  3. 2009년
 Ⅳ. 결론 및 제언
 참고문헌

키워드

저자

• 정주영 [ Joo-Young Jung | 서경대학교 대학원 미용예술학과 ]
• 오인영 [ In-Young O | 서경대학교 대학원 미용예술학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]

• 간기

  반년간

• pISSN

  1738-8511

• 수록기간

  2005~2020

• 십진분류

  KDC 593 DDC 646