Earticle

초록

영어

Study on Chinese Internet Culture through Internet Celebrity Phenomenon - focus on netizen's commentary - Chen, Nan․Kim, Chang-Gyeong The purpose of this study is to research the characteristic of chinese internet culture through internet celebrity phenomenon. By conducting textual content analysis of internet celebrities' personal blog sites, this study will analysis netizen's commentaries relating to internet celebrity and unveil the web meme through the internet celebrity phenomenon. With reference to the type of internet celebrity we selected ‘FuRongJieJie’ and ‘HuGe’ as our research objects. As the results of this study, we found the characteristic of internet celebrity and the reason why internet celebrity gained popularity among netizens. From the netizen' commentaries towards ‘FuRongJieJie’ and ‘HuGe’, we also discovered parody culture and exotic culture as elements of internet celebrities', these cultures challenged the position of main culture but also enriched the content of main culture. In conclusion, Chinese internet culture have the feature of ShanZhai culture which not only parody the main culture but also rise above the core value of main culture.

목차

I. 서론
 II. 이론적 배경
  제1장. 기존연구 검토
  제2장 산짜이(山寨) 문화
  제3장 인터넷 스타의 개념 및 특징
 III. 연구방법과 연구문제
  제1장 자료수집 방법
  제2장 연구대상
 IV. 연구결과 및 논의
  제1장 ‘芙蓉姐姐’에 대한 네티즌의 논평
  제2장 ‘胡戈’에 대한 네티즌의 논평
  제3장 연구결과에 대한 논의
 V. 결론
 참고문헌
 [논문초록]

키워드

저자

• 진남 [ Chen, Nam | 고신대학교 ]
• 김창경 [ Kim, Chang-Gyeong | 부경대학교 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950