Sign design is used as a means strong enough to reduce problems likely to occur through communication between space and human and is effective in such various areas as approach to a vast space, regional development, city plan and environmental design. However, the understanding of general public regarding sign design still remains at a low level and its study is in an insufficient stage. Yet, along with the change of acknowledgement regarding the importance of environment, studies of sign design as an environmental element and of the relation between environment and sign design are being required. In this study, we chose folk custom signs for a clue, trying illuminating the value as an environmental design element. Since ages, the folk custom signs that have largely been connected to our life could ensure that they played a role of providing integrity and existence for a place by means of an expressive method of symbol. Such symbolic features cannot be stated ‘reasonable’ in consideration of utility. However, it is planning a stable combination of human being and environment, contributing to the reality of human life and has a capability of expressing the global view and the common spirit in the corresponding cultural area. This is a major characteristic and significance that the folk custom signs own. Throughout the history, a human being is not definitely pursuing only a reasonable utility. From the perspective of the contemporaries, the folk history characters don’t seem so efficient, yet we should not overlook the fact that the efficiency is considerably enormous from the point of view of spiritual value given to humans. With the help of characteristics likewise of folk history characters, I think we will be able to open up a new possibility of connecting environment and humans through the tradition.
브랜드디자인의 학문적, 사회적 발전을 위한 연구,학술단체로서
국가와 기업의 효과적 브랜드구축을 위한 연구,학술발표 및
사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하여 다음과 같은 목적을 수행한다.
1. 브랜드디자인의 학문적 정체성확립
2. 브랜드관련 종사자들의 권익과 지식 자산확보
간행물
간행물명
브랜드디자인학연구 [A Journal of Brand Design Association of Korea]