대중문화에 표현된 차브(CHAV) 이미지에 대한 비교 연구 - 2008년 이효리, 엄정화, 서인영 스타일을 중심으로 -
A Comparative Study on Chav Images in Popular Culture - With a Focus on the Styles of Lee Hyo-Ri, Eom Jeong-Hwa, and Seo In-Yeong in 2008 -
Fashion is a means of communication that represents the society and culture of an era and delivers meanings as a visual style. The chav style, which used to be a subculture in the past, has started to receive positive responses from people as it's more exposed to the public via pop stars' images. This study investigated the importance of an image concept, which allows one to lead fashion and create one's own image, and the concepts and characteristics of the chav style. In order to examine the chav images in star fashion, the investigator compared and analyzed three female singers(Lee Hyo-ree, Eom Jeong-hwa and Seo In-yeong), who released an album and did promotional performances in July and August, 2008, in terms of the music video of the title, comeback stage, and album jacket. The three female singers' hairdo, make-up, costume, and accessory were analyzed according to color, material, and detail to understand the chav elements in their styles. The analysis results show that the female pop singers used the chav elements as important means to create a sexy image. Stars create a sexy image system that's fully calculated in order to maintain their star image and product value. Greater exposure of stars to media stimulates people to copy and identify with them and thus contributes to the creation of a vogue. Since the scope of the study was limited to three female singers, it's suggested that further researches should be conducted on chav elements in the concept images of entertainers of other fields and male entertainers.
목차
Abstract I. 서론 1. 연구의 목적 및 방법 II. 이론적 배경 1. 대중문화와 스타 패션이미지의 기능 2. 대중문화에 표현된 차브 이미지 III. 스타이미지에 표현된 차브 이미지 1. 이효리 2. 엄정화 3. 서인영 IV. 결론 참고문헌
키워드
Pop Culture(대중문화)Chav(차브)Style(스타일)Image(이미지)Star(스타)
한국메이크업디자인학회 [The Korean Society of Make-up Design]
설립연도
2005
분야
예술체육>미용
소개
본회는 미용에 관한 학문 연구와 기술 발전을 도모하여 한국의 미용학 발전에 기여함을 목적으로 한다. 1. 학문 연구 및 지식보급 2. 연구발표회 및 강연회 등의 개최 3. 학회지 및 학술도서의 발간 4. 연구의 장려 및 연구업적의 표창 5. 국내외 관련 학회 및 협회와의 교류 6. 기타 본회의 목적 달성에 필요한 제반 사업의 수행 및 지원
간행물
간행물명
한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]