Earticle

초록

영어

In the light of latest tendency to ever-increasing senior population under the influence of
aging society, it is expected that silver industry will be established for future senior class which
will be characterized by vigorous consumption needs and diversified consumption behaviors. In
addition, the entrance into aging society involves more interests in aging retardation and beauty
care as well as higher desires for keeping beautiful and young appearance than before. That is
why cosmetic industry becomes recognized a promising and potential future industry which will
be likely developing on perpetual basis.
Based on prior reference articles, technical books, news release, newspaper and web browsing,
this study sought to examine theoretical backgrounds for silver industry and silver generation's
consumption behaviors and also sought to compare and analyze the actual sales profile of senior
cosmetics for silver generation in Korea and Japan. As apposed to Japanese cosmetics industry
committed proactively to developing and marketing senior cosmetics for silver generation, there
is very few cases of senior cosmetics for silver generation in Korea. Thus, it is also urgently
demanded to make detailed categorization for Korean senior cosmetics to meet each age of
silver generation. Moreover, it is necessary to make viable sales strategies to develop better
goods or services to meet silver consumers' consumption behaviors and needs, ultimately
contributing to facilitating silver market in Korea.

목차

Abstract
 I. 서론
  1. 연구목적
  2. 연구의 방법 및 범위
 II. 이론적 배경
  1. 실버산업의 의미
  2. 실버세대의 특성
  3. 실버세대의 피부노화의 특성
 III. 연구의 결과 및 고찰
  1. 한국 실버전용 화장품 판매 현황
  2. 일본 실버전용 화장품 판매 현황
 IV. 결론
 참고문헌

키워드

저자

• 허정애 [ Jung-Ai Her | 서경대학교 미용예술대학원 ] 교신저자
• 이정민 [ Joung-Min Lee | 서경대학교 미용예술대학원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]

• 간기

  반년간

• pISSN

  1738-8511

• 수록기간

  2005~2020

• 십진분류

  KDC 593 DDC 646