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1

The Impact of Service Quality Management on Hotel's Performance in South Korea

Robert Suphian, Florian George Mtey, Petro Sauti Magai

한국경영컨설팅학회 경영컨설팅연구 제17권 제3호 통권 제54호 2017.08 pp.35-45

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본 연구의 연구자들은 한국에서 영업 중인 호텔들의 경영성과와 서비스품질관리에 대한 연구가 부족하다는 문제인식을 가지고, 한국에서 호텔들의 서비스품질관리가 호텔산업의 경영성과에 어떠한 영향을 미치는가를 조사하였다. 본 연구를 수행하기 위해 총 112곳의 호텔들을 방문하여 448명의 고객들과 호텔 직원들을 인터뷰하였고 이를 구조방정식모델(SEM)을 사용하여 분석하였다. 분석결과 에 따르면 서비스품질관리가 호텔을 경영성과에 긍정적인 영향을 미친는 것으로 나타났다. 또한 유사하게 호텔의 시장경쟁 역시 호텔의 경영성과에 긍정적인 영향을 미쳤다. 그러나 서비스품질관리와 시장경쟁 사이의 공분산은 둘의 관계를 설명하는데 있어 통계적으로 유의미하지 않았다. 결론적으로 본연구는 소비자의 서비스품질에 대한 인식이 한국 호텔의 경영성과에 매우 중요한 영향을 미친다는 보여주고 있다.
Due to the existence of inadequate service quality management and performance studies on hotels operating in Korea, this paper aims at studying the impact of service quality on organizational performance of hotels in Korea. A total of 112 hotels were visited and a total number of 448 for both customers and employees were interviewed to accomplish the objective of the study. This study employed the concept of structure equation modeling (SEM) with all necessary prerequisites and tests were taken into consideration and presented in the results. Results indicate a strong positive influence of service quality management on the general hotel performance and similarly, a positive influence of market competition on hotel performance was evident. However, the factor covariance between service quality management and market competition found to be insignificantly explaining the relationship. Finally the paper concludes that customers' perception of service quality plays a vital important role in Korea hotel performance.

4,200원

2

Official Development Assistance and Economic Growth in East African Countries

Robert Suphian, Sung-Soo Kim

한국평화연구학회 평화학연구 제18권 2호 2017.06 pp.143-168

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Tanzania, Uganda and Kenya have been receiving larger amount of official development assistance (ODA) compared to the rest of the East African Community countries. Therefore this study aims at assessing the impact of ODA on economic growth for to those three East African Community countries for the last 35 years from 1980-2014. The study employed the autoregressive distribution lag (ARDL) approach geared by Eviews9 application software for all estimations with the inclusion of other important independent variables like terms of trade, foreign direct investment, education and health. All countries’ ODA estimated results confirmed to have positive and significant effect on their economic growth. Just in the short run, ODA flowing to Kenya and Uganda proved to have a negative significant effect on the economic growth. However in the long run both countries’ ODA effects were positive. Tanzania had a significant positive effect for short and long run. In line with ODA, education and health found to have positive significant short and long run effects on the economic growth of East African countries. However in the previous years the human development factors were negatively affecting the growth, therefore the reverse suggested signs of improvements in the human development.

6,400원

3

Influences of Country of Design and Country of Manufacture on Consumers’ Decisions

Robert Suphian, Cheolju Mun

한국무역통상학회 무역통상학회지 제15권 제4호 2015.12 pp.51-78

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Developments in the global value chains have caused many hybrid products whose country of origin (COO) designations is no longer easy to identify. The main objective is to analyze the factors which are specifically affecting the consumers’ decision in favoring separately the country of design (COD) or the country of manufacture (COD) in the presence or absence of brand information which acts as a moderator. A sample of 462 respondents obtained from thirty one (31) nationals with Koreans and Chinese possess larger share. Data analysis was carried out using full factorial repeated measures ANOVA and MANOVA with mixed designs and geared by Predictive Analytics Software (PASW) v.19. Results prove that, whether country of design or country of manufacture; it depends on the presence or absence of brand identity which acts as an important determinant among the two. In the absence of brand identity, consumers tend to separately favor either country of design or country of manufacture. In the presence of brand identity, consumers shifts and favor country of manufacture instead.

6,700원

 
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