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1

Evaluation on Attractiveness of a New Marketplace : Disney’s New Journey to South Korea

KIM, Sun-Ok, KIM, Shin-Young

한국무역보험학회 무역보험연구 제19권 제3호 2018.09 pp.127-149

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본 논문은 월트 디즈니 회사의 한국시장진출시 매출증가의 잠재적인 가능성을 제시하고 있다. 월트 디즈니 회사는 수입의 대부분이 주로 북미 지역으로부터 발생하고 있어 시장다변화에 취약한 구조를 가지고 있다. 북미 지역에서의 엔터테인먼트 산업은 경쟁이 치열하여 장기적인 관점에서 시장다변화가 필요하다는 관점에서 한국시장에의 매출가능성을 분석하였다. 한국은 키덜트 문화의 확산으로 인해 캐릭터 마케팅을 통한 한국시장 진출은 성공가능성이 높다. 예컨대, 금융 산업, 화장품 사업, 음식 사업 등 다양한 분야의 사업에서 캐릭터 마케팅을 이용하여 수익이 상당히 창출되었고 , 이러한 현상을 통해 한국 시장에서의 캐릭터 사업의 영향력을 평가해볼 수 있다. 디즈니 영화의 흥행율과 라이선스 캐릭터 상품의 수익 등을 통해 한국 시장에서의 디즈니 캐릭터의 인지도는 어느 정도 입증되었다고 볼 수 있다. 따라서 월트 디즈니의 retail business의 한국 시장 진출은 긍정적으로 평가된다. 이 논문에서 사용된 데이터는 한국 영화 협의회 (KOFIC), 한국 콘텐츠 진흥원 (KOCCA), 언론에 발표된 자료를 활용하였고, 회사 정보는 회사의 공식 웹 사이트에 공개된 자료를 활용하였다.
This paper suggests The Walt Disney Company should expand its retail business to South Korea. The company’s revenue mostly comes from the U.S. and Canada. The concentrated operation in North America makes the company vulnerable to market changes. As a result, the intense competition in the entertainment industry in North America undercuts the company’s competitive edge. In 2016, South Korea’s Gross National Income (GNI) ranked 47th among 217 countries; it was $35,790 PPP, which increased steadily in the last seven years by 27%. GNI per capita measures the domestic residents’ financial ability to buy various goods and services. This index shows that South Korea has a great market value for expanding Disney’s retail business. The business potential of a Disney Store in South Korea is demonstrated by the following factors: Market Value of the Cartoon Character Business in South Korea. Kidult culture is a new trend in South Korea; “kidult” refers to adults who like to purchase character products that are generally catered to young kids. With the kidult culture booming, character merchandising has become remarkable in the cartoon character business. Many businesses such as those in the food, cosmetic, and financial industries have started diving into character merchandising. Character merchandising in South Korea is the highest value-added business. The character market is expected to continue growing. Popularity of Disney Characters in South Korea. In South Korea, every recent Disney movie has been a box-office success. For example, Frozen has become the second most-watched foreign movie in South Korea. With most of the market share in 2016, the Disney company continues to be the most popular foreign film production company in South Korea. Merchantability of Licensing of Disney Characters. Licensing of Disney characters has been proving its merchantability in South Korea. Many cosmetic, jewelry, and clothing businesses found the commodity value of Disney products profitable. Recently, these companies started to license contracts with the Disney company, and all Disney character products have brought large profits to these companies. The data used in this paper is retrieved from the Korean Film Council (KOFIC), the Korean Creative Content Agency (KOCCA), and media companies. The company information is provided by the company’s official website and scholarly articles.

6,000원

2

信用状決済システムにおいて書類審査基準の 運用方向の展開に関する考察

金善玉

한국무역보험학회 무역보험연구 제18권 제4호 2017.12 pp.461-480

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본 연구는 신용장거래에서 서류심사를 통하여 대금지급을 하는 서류심사의 본질적인 특성을 고려하여 심사기준에 관한 해석가이드라인을 제시할 목적으로 서류심사기준의 해석에 관한 동향을 분석하였다. 신용장거래에서 서류심사를 통해 대금을 지급하는 메커니즘은 수입업자를 보호하는 효과와 함께 발행은행의 성실성을 측정하는 효과도 있다. 서류심사기준으로서 엄밀 일치의 원칙을 적용하여 신용장조건의 준수여부를 판단하여 왔으나, 이 원칙을 실무적으로 적용하는데 있어서는 서류심사자에 따라 차이가 발생하고 있어 이 기준의 해석문제는 논쟁의 중심에 있어 왔다. 특히 “사소한 불일치”에 해당될 수 있는 정도의 불일치가 존재하는 경우와 “불명확한 신용장조건”으로 인해 불일치로 인정받을 수 있는 경우에 해석상의 다툼이 있을 수 있다. 사소한 불일치에 해당하는 것으로 인정할 수 있는 경우는 실제로는 신용장조건을 준수하였으나 형식상 또는 서류작성상에 있어서 오류로 인하여 표면적으로는 신용장조건 불일치로 보이는 경우이다. 후자의 경우는 신용장조건이 불명확하게 표시되어 있었으나, 수익자는 그 불명확한 신용장조건을 합리적으로 해석한 후에 신용장조건을 준수하여 서류를 제출하였으나, 서류심사자의 입장에서는 신용장조건 불일치로 해석한 경우이다. 이러한 문제는 불일치로 인정받은 데이터의 특성에 따라, 즉, 불일치한 데이터가 상업적 요소에 해당하는 것인지 비상업적인 요소에 해당하는 것인지를 분석하고, 제출된 서류의 기능과 특성을 종합적으로 고려하여 심사하는 자세를 가지면 어느 정도 해결될 수 있을 것이다.
This paper is aimed to present operational trends through analyzing interpretation of an examination standard under documentary credit transactions. The documents required in the documentary credit are played as evidence documents under a sale contract. The documents generally reflect the terms and conditions of the sale contract agreed between a seller and a buyer. Generally, when bank examiner reviews the tendered document, presumably they would examine data in the document based on each document presented. The judicial interpretation standard has been developed so as to distinguish between true discrepancies and simple (minor) errors. However, the criteria applied by the court to distinguish the kind of discrepancies would depend on the case in question. A reasonable operation in determining the complying presentation could be worked out through an appreciation of the significance and practical role of the documents requested in the documentary credit and terms undue the ISBP, and the significance of data with respect to other data in that and other documents. Some courts have shown willingness to make a payment when the discrepancy in a set of documents could be admitted as trivial or minor. It is not an easy matter to unify the different interpretations and to arrive at the reasonable solution concerning the construction standard.

5,500원

3

Physicochemical Properties of Japonica Non-Waxy and Waxy Rice during Kernel Development

Kim, Sung-Kon, Jung, Sun-Ok

한국식품과학회 Food Science and Biotechnology Volume 15 Number 2 2006.04 pp.289-297

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한됩니다.

In this study we examined the changes in weight and dimension, protein and amylose contents, and pasting properties of brown rice flour, as well as the gelatinization properties of starch, from two non-waxy japonica cultivars and one waxy japonica cultivar planted in an experimental field in 2002 under the same fertilizer conditions. The weight of both rough and brown rice increased consistently up to 42 days after flowering (DAF) for the non-waxy rice and to 35 DAF for the waxy rice. The changes in dimension of the brown rice kernel indicated that the length was maximized first, followed by breadth and then thickness. The protein content of the non-waxy rice remained fairly constant, but that of the waxy rice decreased by about 1% after 14 DAF. The amylose content of the non-waxy brown rice flour increased, but that of the waxy brown rice flour decreased during kernel development. As the kernel developed, the peak viscosity of the non-waxy rice flour increased up to 35 DAF, after which it decreased, whereas that of the waxy brown rice flour increased consistently. The gelatinization temperature of starch also increased in the waxy rice during kernel development up to 21 DAF. The gelatinization enthalpy of starch, however, increased in all rice cultivars throughout the kernel development.

4

The relationship between prediction accuracy and pre-information in collaborative filtering system

Kim, Sun-Ok

[Kisti 연계] 한국데이터정보과학회 한국데이터정보과학회지 Vol.21 No.4 2010 pp.803-811

협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.

This study analyzes the characteristics of preference ratings by dividing estimated values into four groups according to rank correlation coefficient after obtaining preference estimated value to user's ratings by using collaborative filtering algorithm. It is known that the value of standard error of skewness and standard error of kurtosis lower in the group of higher rank correlation coefficient This explains that the preference of higher rank correlation coefficient has lower extreme values and the differences of preference rating values. In addition, top n recommendation lists are made after obtaining rank fitting by using the result ranks of prediction value and the ranks of real rated values, and this top n is applied to the four groups. The value of top n recommendation is calculated higher in the group of higher rank correlation coefficient, and the recommendation accuracy in the group of higher rank correlation coefficient is higher than that in the group of lower rank correlation coefficient Thus, when using standard error of skewness and standard error of kurtosis in recommender system, rank correlation coefficient can be higher, and so the accuracy of recommendation prediction can be increased.

원문보기
5

The research of new algorithm to improve prediction accuracy of recommender system in electronic commercey

Kim, Sun-Ok

[Kisti 연계] 한국데이터정보과학회 한국데이터정보과학회지 Vol.21 No.1 2010 pp.185-194

협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.

In recommender systems which are used widely at e-commerce, collaborative filtering needs the information of user-ratings and neighbor user-ratings. These are an important value for recommendation in recommender systems. We investigate the in-formation of rating in NBCFA (neighbor Based Collaborative Filtering Algorithm), we suggest new algorithm that improve prediction accuracy of recommender system. After we analyze relations between two variable and Error Value (EV), we suggest new algorithm and apply it to fitted line. This fitted line uses Least Squares Method (LSM) in Exploratory Data Analysis (EDA). To compute the prediction value of new algorithm, the fitted line is applied to experimental data with fitted function. In order to confirm prediction accuracy of new algorithm, we applied new algorithm to increased sparsity data and total data. As a result of study, the prediction accuracy of recommender system in the new algorithm was more improved than current algorithm.

원문보기
6

PKC Downstream of PI3-Kinase Regulates Peroxynitrite Formation for Nrf2-Mediated GSTA2 Induction

Kim, Sang-Geon, Kim, Sun-Ok

[Kisti 연계] 대한약학회 약학회지 Vol.27 No.7 2004 pp.757-762

협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.

The protective adaptive response to electrophiles and reactive oxygen species is mediated by the induction of phase II detoxifying genes including glutathione S-transferases (GSTs). NF-E2-related factor-2 (Nrf2) phosphorylation by protein kinase C (PKC) is a critical event for its nuclear translocation in response to oxidative stress. Previously, we have shown that peroxynitrite plays a role in activation of Nrf2 and Nrf2 binding to the antioxidant response element (ARE) via the pathway of phosphatidylinositol 3-kinase (PI3-kinase) and that nitric oxide synthase in hepatocytes is required for GSTA2 induction. In view of the importance of PKC and Pl3-kinase in Nrf2-mediated GST induction, we investigated the role of these kinases in peroxynitrite formation for GSTA2 induction by oxidative stress and determined the relationship between PKC and PI3-kinase. Although PKC activation by phorbol 12-myristate-13-acetate (PMA) did not increase the extents of constitutive and inducible GSTA2 expression, either PKC depletion by PMA or PKC inhibition by staurosporine significantly inhibited GSTA2 induction by tert-butylhydroquinone (t-SHa) a prooxidant chemical. Therefore, the basal PKC activity is req- uisite for GSTA2 induction. 3-Morpholinosydnonimine (SIN-1), which decomposes and yields peroxynitrite, induced GSTA2, which was not inhibited by PKC depletion, but slightly enhanced by PKC activation, suggesting that PKC promotes peroxynitrite formation for Nrf2-mediated GSTA2 induction. Treatment of cells with S-nitroso-N-acetyl-penicillamine (SNAP), an exogenous NO donor, in combination with t-BHQ may produce peroxynitrite. GSTA2 induction by SNAP + t-BHQ was not decreased by PKC depletion, but rather enhanced by PKC activation, showing that the activity of PKC might be required for peroxynitrite formation. LY294002 a P13-kinase inhibitor blocked GSTA2 induction by t-BHQ, which was reversed by PMA-induced PKC activation. These results provide evidence that PKC may playa role in formation of peroxynitrite that activates Nrf2 for GSTA2 induction and that PKC may serve an activator for GSTA2 induction downstream of PI3-kinase.

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