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1

관광현장실습 참여학생의 감성지능, 자아탄력성, 자기효능감 간 관계

홍정화

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.211-230

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The purpose of the study was to determine the relationship between emotional intelligence, ego resilience and self efficacy in field practice of tourism major students. Since emotional intelligence and ego resilience have major impact on students' satisfaction of major and field practice program, their efforts on self management is regarded as a critical concern in core competency development. The data was collected from 310 tourism major students and the collected data was analyzed using SPSS 22.0. The findings and implications of this study were as follows. Firstly, among emotional intelligence factors, others emotional appraisal variable have positive effects on interpersonal relationship of ego resilience. Furthermore, regulations of emotion variable and use of emotion variable seem to be particular important to optimism and curiosity of ego resilience factors. Secondly, self emotional appraisal variable does not have a significant impact on ego resilience factor. Finally, all determinants of ego resilience(e.g. interpersonal relationship, curiosity and optimism) were to found to be positive and statistically significant in the formation of self-efficacy in field practice participation.

5,500원

3

개별여행자의 여행사 선택속성 연구

이재곤, 홍정화, 이정민

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.175-195

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The purpose of this study is to understand the definition of FIT , segment the types of FIT products and examine what choice attributes are considered more important when FIT travelers are choosing the travel agency. It also analyzed the attributes that effect on satisfaction and satisfaction's effect on reuse & recommend intention. The analysis results were as follow: First, the result of analyzing the difference of the travel agency choice attributes by the type of FIT travel products shows that there were differences in the convenience of travel agency's homepage and travel product price of travel agencies. Second, Professionalism and reliability of travel agencies were found to have an effect on satisfaction. Third, the satisfaction of FIT traveler has significant effect on reuse and recommend intention. The results of this study would be helpful for planning FIT products to suit FIT travelers’ needs and developing effective marketing strategies of FIT travel agency.

5,700원

4

International Hotel Franchisee's Perception on How to Choose a Particular Franchise System

Junghwa Hong, Jaekon Lee

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.251-265

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과거의 프랜차이징은 환대산업에 있어 패스트푸드업와 외식업에서 주로 사용되었다. 최근에는 호텔업에 있어 프랜차이징을 통한 체인의 활발한 확장이 이루어지고 있다. 그러나, 호텔 프랜차이징에 영향을 미치는 요인에 대한 연구는 그리 많지 않은 실정이다. 본 연구의 목적은 특정 프랜차이징을 어떻게 선택하는 지에 관한 프랜차이지의 인식을 알아보는 것이다. 이를 위해, 먼저 프랜차이징의 개념과 역사적인 배경을 이해하고 프랜차이징의 장․단점을 파악하였다. 다국적 호텔 프랜차이지의 인식을 조사하기 위해 개별 집중면접이 사용되었으며 12개의 다국적 호텔이 연구표본으로 선택되었다. 프랜차이징을 하게 되는 하는 주된 이유는 세계적인 인지도, 관련 서비스의 제공, 용이한 시장침투, 브랜드 충성고객, 재무적 혜택 등의 여섯 가지 요인이었다. 명성, 브랜드 이미지, 프랜차이저의 경험, 예약시스템, 광고와 홍보, 마케팅과 전략적 계획, 교육 프로그램 등이 특정 프랜차이징 시스템을 선택하게 되는 주요 요인으로 밝혀졌다.

4,800원

5

스키리조트 이용자의 선택속성 연구

홍정화, 김재규

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.114-140

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The purpose of this study is to understand the characteristics of ski resorts' customers applying the model of market segmentation through customer process files of ski resorts and finally design the marketing strategy proper to the prediction on market's properties and customer structure through the contemplation of heterogeneity and homogeneity of Kyunggi province and Kangwon province. The suggestive point of this research is that the strategy for sales marketing of ski resort require things to see and enjoy, discount benefit service, convenience in traffic and attached facility use, various slopes and the most appropriate environment constitution necessary to sport activities and maintenance of high quality service, and customers who use ski resorts choose them on the basis of their own characteristics and they have confidence in the selection. In the mean time, seeing the analysis results that the propensity is clearly divided between users of Kyunggi and Kangwon areas, the presentation on the basic direction in establishing the hereafter differentiated marketing strategy by ski resort and the market segmentation of ski resort attempted in this research will be meaningful and useful materials which marketers of ski resorts can actually utilize under the current market environment of ski resorts changed from the past supplier-oriented circumstance to demander-oriented one.

6,600원

6

6,000원

 
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