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1

지속가능한 마을재생 지표 활용 방안에 관한 연구 : 부산 감천문화마을 지역주민을 대상으로

임경환, 이재곤

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.1-21

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The purpose of this study is to contribute to the improvement of mid - and long - term value by effectively utilizing the village regeneration project through the study on the use of sustainable village renewal index. The town revitalization project is intricately intertwined with related stakeholders such as politics, local governments, local residents, business people, and local residents. This study was carried out to utilize sustainable villages regeneration indices using various regeneration indices in Korea and abroad. Prior to the use of sustainable villages regeneration indicators, we derived the preliminary attributes in this study by Top-Down & Bottom-Up method, and selected sustainable village regeneration index items and experts' Respectively. We will show priority items through the continuous village regeneration project to promote more efficient business and expect continuous development of village regeneration through successful village regeneration project. In this study, a study on the utilization of sustainable villages regeneration index in Busan Gamcheon Cultural Village was carried out. The reason for the selection is that it is a successful village-based regeneration project with more than 2 million tourists annually as a part of the urban regeneration project, which has cultivated the arts and culture of the rural areas in the country. However, on the back side, tourist complaints of tourists suffering from the local residents have accumulated, and the touristization phenomenon has finally arrived. Although sustainable village regeneration indices are considered necessary for sustainable village regeneration indices as the theme of this study, there is a need for village regeneration indices in the future, but there is a continuing interest in the area of v illage regeneration units that have been completed, It can be used as a solution.

5,700원

2

테마관광의 체험요소가 감정반응과 장소애착 및 행동의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.371-400

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A Study on the Effect of Experiential Factors of The Theme Tourism on Emotional Responses and Place Attachment and Behavior Intention. The purpose of the study is to promote tourism in the area through the Emotional Responses and Place Attachment and Behavior Intention by Experiential Factors of The Theme Tourism. There are 3 hypotheses based on experiential, responses, attachment and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from August 14 to October 10. First, according to analysed result, Three out of four as affective facts of The Experiential Factors influenced on Emotional Responses. second, Two out of three as affective facts of Emotional Responses influenced on Place Attachment. Lastly, Two out of three as affective facts of The Place Attachment influenced on Behavior Intention(Revisit intention). One out of three as affective facts of The Place Attachment influenced on Behavior Intention(Recommend intention). As the result of this study, In modern society, tourists want to be offered a more sophisticated, individualized, differentiated tour product and any emotional experience from the environment. Therefore, if tourists develop more interesting and interesting design and appearance elements and apply them to appropriate times and places, tourists will experience positive tourism activities. In modern society, tourists' attitudes are noticeably changing to experience personal and subjective things rather than value social group relationships or interests. While it is true that we understand this trend and carry out diverse and differentiated ideas, contents, and continuous plans for trending, we should develop programs, tourism products, or research that can create social ties and solidarity by continuously providing tourism experience activities. Tourism should continue to develop products or programs with fresh, interesting and interesting elements so that once-traveled tourists can come back. Eventually, they will have local demand and a positive image to attract potential tourists. Therefore, we should try to become an international theme city in the world.

7,000원

3

테마관광의 환경단서가 지역이미지와 방문만족 및 재방문의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.575-605

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A study on the effect of environment cues of the theme tourism on local image and visit satisfaction and revisit Intention. The purpose of the study is to promote tourism in the area through the local image and visit satisfation and revisit intention by environment crues of the theme tourism. There are 3 hypotheses based on Environment, Image, satisfaction and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from May 12 to July 31. First, according to analysed result, Four out of four as affective facts of The Environment crues influenced on A Cognitive image of The Local image. And four out of four as affective facts of The Environment crues influenced on An Emotional image of The Local image. second, Two out of two as affective facts of The Local image influenced on Visit satisfation. Lastly, one out of one as affective facts of The Visit satisfaction influenced on Revisit intention. As the result of this study, Environmental clues about the Hwaseong-si area give the theme tourists an image of the region as being positive, happy and safe, and more and more tourists are looking to explore and explore new areas in Hwaseong-si. We should strive to become Hwaseong-si, an international tourism city that will actively promote and promote growth and development in the marketing aspect. And continuous planning and proceedings that fit unique ideas, differentiated items, content and trends will have to attract by many visitors. In conclusion, if we develop or plan new, creative, and differentiated things to satisfy the five senses, it is considered that cities and regions will be loved by both domestic and foreign tourists. Therefore, we should dream and strive for Hwaseong-si in the world that has developed a new level by enhancing Korea's image.

7,200원

4

테마공원의 물리적 환경이 도시이미지와 행동의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제4호 통권 83호 2018.07 pp.603-633

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A study on the effect of physical environment of theme park on urban image and behavioral intention. The purpose of the study is to promote tourism in the area through the urban image and behavior intention by physical environment of the theme park. There are 2 hypotheses based on Environment, Image and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from March 15 to May 28. First, according to analysed result, Two out of five as affective facts of The Physical environment influenced on Emotional(Unique) image of The Urban image. And five out of five as affective facts of The Physical environment influenced on Emotional (Dynamics) image of The Urban image. it is also four out of five as affective facts of The Physical environment influenced on Emotional (traditionality) image of The Urban image. Lastly, one out of five as affective facts of The Physical environment influenced on Emotional(Comfort) image of The Urban image. Second, Three out of four as affective facts of Emotional image of The Urban image on The Behavior intention(Revisit intention) and four out of four as affective facts of Emotional image of The Urban image on Behavior intention(Recommend intention). As the result of this study, Hwaseong-si will have to develop diverse tourism resources, and actively marketing activities, and develop unique and intriguing attractions. In addition, we should actively develop information systems, services, and public relations so that they can be easily recognized and comfortable to tourists. so when you want to get away from the routine, and when you search for cities you want to visit, and there will be times when you make a recommendation to revisit and to an acquaintance and relative. At that point, the perception and images of visitors may be reminiscent of Hwaseong-si.

7,200원

5

테마관광의 경험적 가치에 따른 감정반응, 지역이미지가 행동반응에 미치는 영향 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.439-472

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A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.

7,600원

6

모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향 : 관광목적지 이미지와 애착의 조절효과를 중심으로

윤태정, 심우섭, 이재곤

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.25-46

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As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.

5,800원

7

관광동기가 리조트선택과 만족에 미치는 영향 - 추진요인과 유인요인을 중심으로 -

이재곤, 김은혜, 이은정

관광경영학회 관광경영연구 제19권 제1호 통권 63호 2015.03 pp.169-191

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The purpose of this study is to try to make a contribution to provide substantive information for resort management and develop relevant studies by study effects of tourism motivation on the importance of resort selection attributes, also satisfaction with selection attributes and the effects on overall satisfaction due to it. For an analysis, tourism motivation was classified into push and pull factors. And resort selection was measured by classifying it into the importance of resort selection attributes and satisfaction with resort selection attributes. And a regression analysis was carried out to examine the effect relationship between satisfaction with resort selection attributes and overall satisfaction. The analytical result based on the drawn data has found that the push and pull factors of tourism motivation have the effect on the importance of and satisfaction with resort selection attributes and satisfaction with resort selection attributes has the significant effect on overall satisfaction. This implies that tourism motivation is meaningful when selecting resorts and finding satisfaction. And it is the result which means that overall satisfaction is much more appreciated as satisfaction with resort selection attributes is higher.

6,000원

8

도시관광벨트의 브랜드자산 가치연구

이재곤

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.209-225

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This study was conducted to come up with strategies both for the current urban brand value management of some cities as well as for their future brand management. In order to achieve the research goal, the study measured brand equities of those major cities which are being evaluated as the biggest tourist cities in the world, and compared their brand equities with each other. In addition, before evaluating the brand equity of Seoul from an aspect of the urban tourism belt, the study selected three cities, New York, Boston and Washington, as sample cities to be compared with Seoul. As for the empirical analysis, the study extracted a total of 342 samples from tourists who have toured the research subjects, those four urban tourism belt brands. The key results are summarized as follows. Regarding the brand strength as in the future value of the urban tourism belt, all of the sample cities came up with high scores on relevance. It was also analyzed that the brand stature as in the current value has high scores on knowledge. Add to that, in terms of the general scores on the brand equity of the urban tourism belt, the scores on the brand stature appeared high. This study is considered academically significant for it has applied this BAV model not only to re-establishing the concepts of the urban tourism belt and measuring the brand equity but also to evaluating tourists' perceptions towards various brands.

5,100원

9

생태관광만족이 환경학습에 미치는 영향 연구

이재곤, 이정민

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.239-256

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Ecotourism that provide opportunities for direct contact with the nature are well suited to deliver a strong and positive educational message to their visitors, and considered as an ideal method of enhancing visitor's environmental learning. So this study explored the definition of environmental learning and analyzed environmental learning impact of ecotourism satisfaction. And investigated visitors' entering attributes (environmental awareness, motivation of tourists), tested those effect on ecotourism satisfaction. The analysis results were as follow: First, environmental pollution factor of tourist's environmental awareness has positive and nature conservation factor has negative influence on ecotourism satisfaction. Second, socializing, learn/enjoy factor of motivation have an effect on ecotourism satisfaction, and rest/escape, self-fulfillment factor have no effect. Third, ecotourism satisfaction has significant effect on tourist's environmental learning.

5,200원

10

도시관광 외래관광객의 언어권에 따른 정서적 이미지가 방문만족 및 재방문의도에 미치는 영향

이재곤, 이규상

관광경영학회 관광경영연구 제16권 제2호 통권 51호 2012.06 pp.157-183

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The purpose of this study is to investigate the impact of affective image by urban tourism foreign tourists' country on visit satisfaction and revisit intention. There are 3 hypotheses based on urban tourism reviews. Then we tested the data from questionnaires using SPSS 18.0. the data were collected for a month from March 31 to April 30. First, according to analysed result, Chinese-speaking country's urban tourists is higher the affective image of urban tourists visiting Seoul about 2 facts which are uniqueness and amenity than English-speaking country. Second, three out of four as affective facts of urban image influenced on visit satisfaction. Last, visit satisfaction influenced on revisit intention. As the result of this study, we will attract English-speaking country's tourists with better tourism products. And if Seoul makes use of public relations of traditional image to foreign tourists because traditionality didn't influence on foreign tourists, They will feel higher visit satisfaction levels in visiting urban. For this reason, Seoul will have to try to show the indigenous culture of Korea.

6,600원

11

도시관광 행동유형에 따른 도시이미지가 방문만족 및 행동의도에 미치는 영향

이재곤, 이규상

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.127-149

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This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.

6,000원

13

개별여행자의 여행사 선택속성 연구

이재곤, 홍정화, 이정민

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.175-195

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The purpose of this study is to understand the definition of FIT , segment the types of FIT products and examine what choice attributes are considered more important when FIT travelers are choosing the travel agency. It also analyzed the attributes that effect on satisfaction and satisfaction's effect on reuse & recommend intention. The analysis results were as follow: First, the result of analyzing the difference of the travel agency choice attributes by the type of FIT travel products shows that there were differences in the convenience of travel agency's homepage and travel product price of travel agencies. Second, Professionalism and reliability of travel agencies were found to have an effect on satisfaction. Third, the satisfaction of FIT traveler has significant effect on reuse and recommend intention. The results of this study would be helpful for planning FIT products to suit FIT travelers’ needs and developing effective marketing strategies of FIT travel agency.

5,700원

14

와인 바(Bar) 선택속성 연구

이재곤, 최윤근, 박운서

관광경영학회 관광경영연구 제14권 제4호 통권 45호 2010.12 pp.203-224

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This study examined consumer's selective attributes when they eat and drink out in wine bar; what kinds of selective standard they have, how much they were satisfied with their wine bar where they eat and drink, what they significant factors decide consumers' selective attributes of wine bars, what mutual relation the factors have. Then, a systematic analysis was comprehensibly conducted on the above issues, next, meaningful suggestion were examined to propose more desirable development directions that wine bars should follow in the future the general study results are as follows; First, when consumers select wine bars, their selective attributes begin with 'quality of food'. And the examination of satisfactory factors proved that the wine menu, cleanliness, easy to access, side dishes and price' were very important in consumers' satisfaction degree with wine bars. Second, wine bar user's selective attributes and consumers' general selective attributes are different from each other, so that sales strategies should advance to the consumer-centric direction with a consideration of these attributes. Particularly, the attributes of approach should be considered and sufficient parking facility need be furnished for the good of office workers who usually don't have enough money. Third, significant difference were found between wine bar user's selective attributes and general customers' satisfaction degrees by factor. The examination of all consumers' satisfaction degrees and their intention to re-visit the same wine bars told that the major factor that influence upon their satisfaction degree and re-visit intention was 'services of employees'. Therefore, in order that wine bars might survive in the middle of a hard competition, above all, employees' service quality should be enhanced, various events should be hold with proper public ads, in particular, the level of service should increase in order to make consumers re-visit their wine bars.

5,800원

15

International Hotel Franchisee's Perception on How to Choose a Particular Franchise System

Junghwa Hong, Jaekon Lee

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.251-265

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과거의 프랜차이징은 환대산업에 있어 패스트푸드업와 외식업에서 주로 사용되었다. 최근에는 호텔업에 있어 프랜차이징을 통한 체인의 활발한 확장이 이루어지고 있다. 그러나, 호텔 프랜차이징에 영향을 미치는 요인에 대한 연구는 그리 많지 않은 실정이다. 본 연구의 목적은 특정 프랜차이징을 어떻게 선택하는 지에 관한 프랜차이지의 인식을 알아보는 것이다. 이를 위해, 먼저 프랜차이징의 개념과 역사적인 배경을 이해하고 프랜차이징의 장․단점을 파악하였다. 다국적 호텔 프랜차이지의 인식을 조사하기 위해 개별 집중면접이 사용되었으며 12개의 다국적 호텔이 연구표본으로 선택되었다. 프랜차이징을 하게 되는 하는 주된 이유는 세계적인 인지도, 관련 서비스의 제공, 용이한 시장침투, 브랜드 충성고객, 재무적 혜택 등의 여섯 가지 요인이었다. 명성, 브랜드 이미지, 프랜차이저의 경험, 예약시스템, 광고와 홍보, 마케팅과 전략적 계획, 교육 프로그램 등이 특정 프랜차이징 시스템을 선택하게 되는 주요 요인으로 밝혀졌다.

4,800원

16

양양 송이축제 활성화 방안

이재곤

관광경영학회 관광경영연구 제10권 제4호 통권 29호 2006.12 pp.99-117

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5,400원

17

6,100원

18

6,000원

19

전시이벤트 운영계획에 관한 연구

이재곤

관광경영학회 관광경영연구 제5권 제1호 통권 11호 2001.02 pp.138-155

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Exhibition-Event as means of a struggle for existence marketing for company or nation have become ones in witch spectators actively take part in the aspect of a scheme and event factors have been emphasized in planning theme since the beginning industrial society. In this situations, exhibition-event has been a plan of efficient marketing promotion and displaying to make objects consumers and buyers. This thesis is aimed to verify exhibition-event effect, to be considered in the course of administration planning exhibition. Therefore the administration planning obtained are as follow : establishing of planning, preparing in advance, a work of participation books, preparing the opening, managing of an exhibition, analysis of result, and exact calculation. This study endeavor to present a administration planning about the increase of exhibition-event in quantity and quality which will grow. I hope that this study will give some help to producer and enterprise managers.

5,200원

20

리조트 이용집단간 속성만족도에 관한 연구

이주형, 이재곤

관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.168-192

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The purpose of this study is to examine the features of tourist behavior in resorts and to help the managers of resort in marketing, management and sales promotion in such a competitive situation of the resort industry for visitor group. This study adapted and modified components of a number of previous tests and validated research instruments to make the hypotheses of test. This exploratory study surveyed a random sample of 400 resorts tourists. After follow-up procedures were applied, responses rate of 85 percent was achieved. However, useable responses 365 of the 324 questionnaires. Findings generally indicate that through the classification of preferential visitor group as importance/satisfaction group, each group make an assumption to understand the keynote of vital statistics and the difference of utilization circumstantial variable and a variable in the interrelation, and through the verification, they try to get useful information in the search of management strategy. In the interrelation of importance of attribute by the importance/satisfaction group tries to authorize to understand the difference between any other attributes and it. Therefor, this study presented the reform measures of management as follows. First, the vital statistical trait and utilization circumstantial variable to the product and service, institution and surroundings, promotion, scenery constitution., and regional traffic means and price should be deliberated to get rid of importance of attribute. Second, the employee and equipment of service should be developed to reinforce the customer service. Third, it is necessary to develop the new products and provide the new experience and atmosphere for tourists. Forth, the marketers have to classify the tourist into a high-demand season and a low-demand season. Fifth, there is a need to apply a competitive price strategy importance/satisfaction group. In other words, marketer should solve a pricing problem in dealing with importance/satisfaction group showing a meaningful difference, and provide service and low price in using utilities to keep star resort position. The tourist behavior in choosing resort facilities should be continued studying theoretically for managers or marketer in the resort industry.

6,300원

 
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