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1

고용불안정 인식에 기인된 조직유효성과의 관계 분석 (서울시내 특급호텔 중심)

허용덕

한국호텔리조트학회 호텔리조트연구 제4권 제1호 2005.02 pp.61-77

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Hotel staffs watching mutation of employment condition perceive that their job is unstable.Then, the factors make them to perception effect of mutation of employment condition to their behavior and their attitude, have been highlighted.The results of this study are as follows.Work environment control, which is one of job insecurity factor, have a positive effect to job satisfaction and organizational commitment, but it has negative effect to leaving job. In conclusion, a lot of things were tried to improve Hotel structure that takes so much money by commercialized of personal service in Hotel management in these days, also employment diversification of Hotel staffs and mutation of employment condition lead softness and relaxation of restriction, which are international trend in labor market.

5,100원

2

관광호텔 브랜드의 인지/선호도 측정에 관한 연구

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관광경영학회 관광경영연구 제5권 제3호 통권 13호 2001.10 pp.356-376

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1. Results (of the study) First, the tourist hotel that was first recognized by consumers was Hotel Shilla and the tourist hotel that was secondly recognized by consumers was also Hotel Shilla. In addition, Hotel Shilla, special grade I tourist hotel, and Novotel, special grade II tourist hotel, received highest approval rates in terms of familiarity, preference and potential use in the survey of consumers. Second, in terms of familiarity of the tourist hotel logos, the logos of Hotel Shill and Holiday Inn(special grade II) were most familiar to consumers. Third, there was no significant difference in the analysis of the recognition, preference and loyalty of the tourist hotel brands depending upon the residential areas(Gangnam/Gangbuk). Nor was there any difference in the analysis of the recognition, preference and potential use of the tourist hotel logos. But in terms of familiarity, there were differences between special grade II tourist hotels located in the Gangnam area and the Gangbuk area. Therefore, it was proved that the logo recognition, preference and potential use were not influenced by the residential areas but the familiarity was influenced depending upon location. 2. Suggestions First, in the survey of the first recognized tourist hotels, Ramada Renaissance, Hilton and Marriot were least recognized by consumers and therefore these hotels need to seek ways to improve their familiarity and preference. Second, under the current situation where the competition for recognition is so stiff, tourist hotels need to make every effort to increase the purchase opportunity of their products by enhancing their brand recognition/preference. Third, it is necessary to newly establish the awareness of the brand recognition/preference of the tourist hotel industry by sharing the analysis results and at the same time the industry's efforts to improve the recognition and familiarity of the special grade II tourist hotels are needed. This study will become meaningful when the results are used to create more repurchases and revisits by enhancing the consumers' brand recognition/preference, familiarity and image through the implementation of brand-focused management as a new paradigm for an enterprise that can create new thinking, new strategies, a new organization and a new evaluation system.

5,700원

3

변혁적 리더십과 임파워먼트의 관계에서 인구통계적 조절효과에 관한 연구

홍완기, 허용덕

한국호텔리조트학회 호텔리조트연구 제15권 제1호 2016.02 pp.403-420

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In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 450 employees in small business. Multiple regression and multiple hierarchical regression analysis are applied to test the proposed hypotheses: 1) the relationship between transformational leadership and empowerment, 2) the moderating effect of gender and tenure on the relationship between transformational leadership and empowerment.

5,200원

4

체험경제 이론을 이용한 축제체험이 즐거움과 만족 및 행동의도에 미치는 영향

김경희, 허용덕

한국호텔리조트학회 호텔리조트연구 제14권 제1호 2015.02 pp.103-120

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The purpose of this study is to examine the effects of 4Es on experience pleasure, satisfaction and behavioral intention in festival. Data were collected from 189 visitors at Hanseong Baekje Cultural Festival. As the result of factor analysis, festival experiences were subdivided into 4 dimension with enter- tainment experience, educational experience, esthetics experience and escapist experience and parameter was divided into pleasure, satisfaction. behavioral intention was classified into single dimension. As the result of hypothesis test, entertainment experience, educational experience, and esthetics experience influence meaningfully upon the pleasure and Also educational experi- ence and esthetics experience influence meaningfully upon the satisfaction. pleasure and satisfaction effects on behavioral intention significantly. However, it showed that escapist experience didn't have a meaningful effect on pleasure and satisfaction. In conclusion, the festival experience had impact on pleasure, satisfaction and behavioral intention and it turned out to enhance visitor's satisfaction and behavioral intention actively.

5,200원

5

커피전문점의 서비스품질과 행동의도와의 관계분석 연구

허용덕, 이병열

한국호텔리조트학회 호텔리조트연구 제13권 제2호 2014.06 pp.71-90

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The purpose of this study is to examine the effects of implementing Service Qualityperception on customer confidence, customer loyalty and behavior intention of Coffeeindustry. This study performed a frequency analysis, an exploratory factor analysis, a reliabilityanalysis and a correlation analysis with a SPSSWIN 18.0 program as well as conducted a confirmatory factor analysis and confirmed overall suitability of a suggested model with a AMOS 7.0 program. There are 228 valid samples. The following conclusions were derived in choice attributes of Coffee Shop. The factors of service quality that affect behavior intention, customer confidence and customer loyalty in coffee shop affect each other.

5,500원

6

여행업 고객접점 종사원의 직장-가정갈등 선행요인과 결과요인에 관한 연구

이인희, 허용덕

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.265-280

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This study aims to empirically analyze the effectual relationship by deriving antecedent factors for work-family conflicts of service encounter employees who were actually working in tour industry and deriving consequent factors. Antecedent factors as job stress consisted of role overload, role ambiguity, job insecurity, and emotional labor; consequent factors consisted of job satisfaction and turnover intention. The findings of the hypothesis test are as follows. Job insecurity and emotional labor were verified to have statistically significant effects on work-family conflict, but role ambiguity did have statistically significant effects on work-family conflict. Moreover, work-family conflict had statistically significant effects on job satisfaction and turnover intention.

4,900원

7

문화관광축제의 지각된 서비스품질과 만족, 재방문 및 추천 의도와의 관계에서 개인특성요인의 조절효과 분석 - 원주한지문화제를 중심으로 -

허용덕

한국호텔리조트학회 호텔리조트연구 제11권 제2호 2012.08 pp.165-186

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This study performed a frequency analysis, an exploratory factor analysis, a reliability analysis and a correlation analysis with a SPSSWIN 18.0 program as well as conducted a confirmatory factor analysis and confirmed overall suitability of a suggested model with a AMOS 7.0 program. The following conclusions were derived in cultural festival. First, this study analyzed the festival service according to five aspects of SERVQUAL― tangibles, reliability, responsiveness, assurance and empathy― and categorized it into four aspects: contents or experience, reliability, assurance and tangibles. Second, among recognized service qualities of the festival, contents or experience and reliability have a significant effect on participants' satisfaction. Third, among the qualities, contents or experience and reliability correlate with participants' intention to revisit and recommend the festival. Fourth, results of the control effects in the sex, age, residence and income factors, there are a difference. The analytic results of this study presented the theoretical implications and policy suggestions of the cultural festival.

5,800원

8

패밀리레스토랑 브랜드 로고친숙도 및 인지도에 관한 연구

허용덕, 신형섭

한국호텔리조트학회 호텔리조트연구 제7권 제1호 2008.02 pp.71-91

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As the objectives of the study, the existing literatures and data was as a tool to measure the preception of family restaurant brands and the familiarity of family restaurant logos to fit to the objective of the study by the writer. The results of the study are as follows. First, the most of consumers received the information on the family restaurant brands by the words of mouth(36.9%). Second, the perceptions of family restaurant brands and the familiarity of family restaurant logos was different by the factors of demographics. Third, the brand perceptions factor show difference on each company. Outback Steak House was generally higher than brands. but one outstanding brand was VIPS. Finally, family restaurant company is required to plan various type of marketing activity, to build strategy considering the each property and to change to various direction when approaching to market in the future.

5,700원

9

내부커뮤니케이션이 호텔종사원의 고객지향성 및 조직몰입에 미치는 영향

허용덕

한국호텔리조트학회 호텔리조트연구 제6권 제2호 2007.08 pp.27-44

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Currently, the primary task of implementing the customer-oriented management is to meet the needs of employees who have direct contact with customers. This research attempted to test the hypothesized relationships between internal communication and its determinants such as customer orientation and organizational commitment. The frequency analysis, factor analysis, t-test, ANOVA and multiple regression were conducted after data coding and cleaning by SPSS 12.0. The results of this study are as follow. As a result of multiple regression, it shows that internal communication have an effect on customer orientation and organizational commitment. Firstly, the internal communication were found to make significant influence on customer orientation and organizational commitment. Secondly, customer orientation of hotel employee were found to make significant influence on organizational commitment.

5,200원

10

5,200원

 
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