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골프 연습장의 지도자 이미지가 참여자의 여가만족 및 참여지속의도에 미치는 영향

최윤동, 지희진, 최조연

한국골프학회 골프연구 제7권 제2호 2013.12 pp.44-55

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본 연구는 골프 연습장의 지도자 이미지가 참여자의 여가만족 및 참여지속의도에 미치는 영향을 분석하여 이를 통해 골프 연습장의 효율적인 경영을 위한 기초자료를 제공하는데 그 목적이 있다. 본 연구의 대상은 서울, 경기 지역 10곳의 골프연습장 회원 중 골프 레슨을 받은 경험이 있는 회원을 모집단으로 선정하여 총 300부의 설문지를 배포하였으며, 273부를 최종 결과분석에 사용하였다. 자료처리방법으로는 PASW 18.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석 및 다중회귀분석을 실시하여 다음과 같은 결과를 도출하였다. 첫째, 골프 지도자 이미지가 심리적 만족에 미치는 영향을 분석한 결과 지도방법, 태도, 의식 순으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프 지도자 이미지가 교육적 만족에 미치는 영향을 분석한 결과 태도, 지도방법 순으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 골프 지도자 이미지가 신체적 만족에 미치는 영향을 분석한 결과 자질, 지도방법, 의식 순으로 유의한 영향을 미치는 것으로 나타났다. 넷째, 골프 지도자 이미지가 참여지속의도에 미치는 영향을 분석한 결과 지도방법, 태도 순으로 유의한 영향을 미치는 것으로 나타났다. 다섯째, 참여자의 여가만족이 참여지속의도에 미치는 영향을 분석한 결과 심리적 만족, 신체적 만족 순으로 유의한 영향을 미치는 것으로 나타났다. 후속 연구에서는 보다 세분화된 지도자의 특성을 주요변수로 선정하여 연구한다면 보다 의미 있는 결과를 얻을 수 있을 것이다.
This study aims to provide the information which set up strategies for golf driving range by figuring out effects of the coach images of golf driving range on leisure satisfaction and continuous participation intention of customer. This study determined the target population by selecting members of golf driving range from 10 golf driving ranges in Seoul and Gyeonggi, who have received golf lessons, and then 300 copies of survey questionnaire were distributed in total, and 273 copies were selected as final effective samples. Collected responses were treated with frequency analysis, exploratory factor analysis, Reliability analysis, correlation analysis and multiple regression analysis with PASW 18.0 version and following results were obtained. First, According to the result on the effect of golf coach image on psychological satisfaction, teaching methods, attitudes and awareness had significant influence. Second, According to the result on the effect of golf coach image on educational satisfaction, attitudes and teaching methods had significant influence. Third, According to the result on the effect of golf coach image on physical satisfaction, qualifications, teaching methods and awareness had significant influence. Fourth, According to the result on the effect of golf coach image on Continuous Participation Intention, teaching methods and attitudes had significant influence. Fifth, According to the result on the effect of customer's leisure satisfaction on continuous participation intention, psychological satisfaction and physical satisfaction had significant influence. Key words: golf driving range, coach image, leisure satisfaction, continuous participation intention.

4,300원

2

골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향

최윤동, 최조연, 박금숙

관광경영학회 관광경영연구 제14권 제2호 통권 43호 2010.06 pp.223-244

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In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’ demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2009. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.

5,800원

3

골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향

최윤동, 최조연, 김형우, 신중한

한국골프학회 골프연구 제3권 제1호 2009.06 pp.15-24

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The golf industry is quickly developing according to a continuous increase of young consumers and woman consumers with the existing consumers, thanks to the masses’ high recognition about the necessity of leisure life with the boom of the tourism industry and golf industry out of the leisure sports industry. In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2007. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. A survey had 22 questions sorted into service quality, repurchase behavior and demographical characteristics. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.

4,000원

 
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