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1

카페인 섭취 수준이 골프선수의 체력에 미치는 효과

정채원, 최윤동

한국골프학회 골프연구 제12권 제3호 2018.09 pp.85-97

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[목적] 본 연구에서는 카페인 섭취 수준이 골프선수의 체력에 미치는 효과를 분석하여 골프선수의 체력향상을 위 한 카페인의 활용 가능성을 제시하고자 하였다. [방법] 연구 대상자는 대한골프협회에 등록된 고등학교 및 대학교 남녀 골프선수 37명을 선정하여 저농도 카페인 섭취 집단(n =12), 적정농도 카페인 섭취 집단(n =13), 그리고 위약 섭취 집단(n=12)에 무선배정 하였다. 골프선수의 체력은 유연성, 근력, 근파워, 근지구력, 평형성 요인을 선정하여 측정하였다. [결과] 연구결과 골프선수의 근력, 근지구력, 근파워 체력 요인이 측정 시기(전/후)와 섭취집단 간의 상호작용효과에서 통계적으로 유의한 차이를 보였다(p <.001). 즉 카페인 섭취 전후에 집단별 근력, 근지구력, 근 파워의 통계적인 차이가 존재함을 확인하였다. 특히 적정농도 카페인 섭취가 이들 체력 요인들의 향상에 유의미 한 효과가 있었음을 확인하였다. [결론] 카페인은 골프선수의 체력 향상에 효과적인 에르고제닉 에이드가 될 수 있으며, 특히 적정 농도의 카페인 섭취는 골프선수의 근 수축력 향상을 위한 에르고제닉 에이드로서 활용가능하 다고 판단된다.
[Purpose] This study is examined effects of the amount of caffeine ingestion on golfers’physical fitness to determine whether caffeine is effective to improve golfers' physical fitness. [Method] 37 competitive golf players(high-school and college students who registered at the Korea Golf Association) were assigned randomly to the 3 groups-low caffeine(n =12), moderate caffeine(n =13), and placebo(n=12). [Result] The study showed a statistically significant difference in the muscle strength, muscle endurance, and muscle power of physical fitness (p.<001) from the interaction between the time (pre-post) and the groups (low-moderate- placebo). In other words, it was confirmed that the caffeine ingestion effects to improve golfers' muscle strength, muscle endurance, and muscle power. Especially moderate caffeine ingestion showed improvement of these physical factors significantly. [Conclusion] Caffeine can be an effective ergogenic aid for improving the physical fitness of golfers, and caffeine intake at an moderate concentration can be used as an ergogenic aid to improve muscle contractions in golfers.

4,500원

2

골프 참여자들의 정서적 웰니스와 심리적 행복감 및 삶의 질의 관계

박성언, 윤석준, 최윤동

한국골프학회 골프연구 제10권 제2호 2016.06 pp.15-22

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본 연구는 골프 참여자들의 정서적 웰니스와 심리적 행복감 및 삶의 질의 관계를 규명하여 현대사회에서 골프의웰니스적 역할에 대한 기초자료를 제공하는 데 본 연구의 필요성과 목적이 있다. 연구대상은 수도권에 거주하는골프 참여자들 230명을 대상으로 설문지를 배포하였고, 수집된 자료 중 응답이 반복되거나 응답 내용이 부실하여신뢰도가 낮은 것으로 판단되는 불성실한 자료 30부를 제외한 총 200부를 최종분석에 사용하였다. 본 연구에서는설문지를 사용하였고, 설문지 구성은 인구통계학적 특성, 정서적 웰니스, 심리적 행복감, 삶의 질의 총 25문항으로 구성하였다. 본 연구를 위해 수집된 자료는 SPSS 18.0과 AMOS 18.0 통계프로그램을 사용하여 빈도분석, 신뢰도 분석, 확인적 요인분석, 상관관계 분석, 구조방정식모형 분석을 실시하였다. 이러한 절차에 따른 결과는 다음과 같다. 첫째, 골프 참여자들의 정서적 웰니스는 심리적 행복감에 유의한 정(+)의 영향을 미치고 있는 것으로 나타났다. 둘째, 골프 참여자들의 정서적 웰니스는 삶의 질에 유의한 정(+)의 영향을 미치고 있는 것으로 나타났다. 셋째, 골프 참여자들의 심리적 행복감은 삶의 질에 유의한 정(+)의 영향을 미치고 있는 것으로 나타났다.
The purpose of this study is to identify relationships between emotional wellness, psychological happiness, and quality of life of golf participants. To achieve the purpose, a survey, consisting of a questionnaire containing 25 items, was conducted with golfers who lived in the metropolitan area of Seoul. As a result, a total of 200 participants were selected using a convenience sampling method and responded with data for the final analysis. For data analysis, a frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis were done using SPSS 18.0 and AMOS 18.0 statistics programs. The conclusions, for golf participants, are: first, emotional wellness had a positive (+) influence on psychological happiness; second, emotional wellness had a positive (+) influence on quality of life; and third, psychological happiness had a positive (+) influence on quality of life.

4,000원

3

골프장 캐디의 진정성 있는 언어⋅비언어 표현이 고객 만족 및 고객 충성에 미치는 영향

지희진, 최윤동

한국골프학회 골프연구 제8권 제2호 2014.06 pp.89-98

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오늘날 치열한 경쟁 환경 속에서 진정성이 화두가 되고 있다. 본 연구는 골프장 캐디의 진정성 있는 표현을 언어표현과 비언어 표현으로 구분하고 고객 만족과 고객 충성에 미치는 영향을 파악하였다. 본 연구는 실증 분석의질적 완성도와 신뢰성 있는 표본을 위하여 연령 만 20세 이상, 골프 활동 경력 5년 이상, 골프장(정규홀) 이용정도 연 5회 이상인 골프 고객만을 한정하여 설문을 실시하였다. 자료의 수집은 2014년 1월 10일부터 2월 25일까지골프장의 책임자에게 연구의 목적과 설문 응답 방법을 설명한 후 편의표본추출방법을 이용하였다. 총 250부의 자료를 분석에 사용하였으며 연구결과는 첫째, 골프장 캐디의 진정성 있는 언어 표현은 고객 만족에 정(+)의 영향을미치는 것으로 나타났으며, 둘째, 골프장 캐디의 진정성 있는 비언어 표현 또한 고객 만족에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 골프장의 고객 만족은 고객 충성에 정(+)의 영향을 미치는 것으로 나타났다. 이와 같은연구 결과에 근거하여 골프장 캐디의 진정성 있는 언어·비언어 표현의 중요성을 제시하였으며 향후 연구 결과에 대해 제안하였다.
Authenticity becomes the main topic in today's environment of keen competition. Accordingly, to emphasize theimportance, we studied caddies' emotional expression with authenticity incorporated with customer satisfactionthrough the research. We divided caddies' emotional expressions between verbal and non-verbal in detail andchecked how these expressions affected customer satisfaction and customer royalty. Participated customers for therelated survey were limited to those with over 20years old, and at least 5years or more of golf activity, and morethan 5 times of playing at golf courses(for regular golf course) per year for qualified completion and reliable samplingof the research. Data collections were arranged using convenience sampling method from Jan. 10, 2014 toFeb. 25, 2014 after explaining the purpose of the research and the method of survey reply to the representativeof the golf course. Total 250 sheets of surveyed data were analysed and the results were as below. The first, caddies'verbal expression with authenticity affected positively to customer satisfaction. The second, caddies' non-verbalexpression with authenticity also affected positively to customer satisfaction. The third, the customer satisfactionaffected positively to customer loyalty. Based on these results, we presented the importance of caddies'emotional expression with authenticity and suggested the further result of the research.

4,000원

4

골프 연습장의 지도자 이미지가 참여자의 여가만족 및 참여지속의도에 미치는 영향

최윤동, 지희진, 최조연

한국골프학회 골프연구 제7권 제2호 2013.12 pp.44-55

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본 연구는 골프 연습장의 지도자 이미지가 참여자의 여가만족 및 참여지속의도에 미치는 영향을 분석하여 이를 통해 골프 연습장의 효율적인 경영을 위한 기초자료를 제공하는데 그 목적이 있다. 본 연구의 대상은 서울, 경기 지역 10곳의 골프연습장 회원 중 골프 레슨을 받은 경험이 있는 회원을 모집단으로 선정하여 총 300부의 설문지를 배포하였으며, 273부를 최종 결과분석에 사용하였다. 자료처리방법으로는 PASW 18.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석 및 다중회귀분석을 실시하여 다음과 같은 결과를 도출하였다. 첫째, 골프 지도자 이미지가 심리적 만족에 미치는 영향을 분석한 결과 지도방법, 태도, 의식 순으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프 지도자 이미지가 교육적 만족에 미치는 영향을 분석한 결과 태도, 지도방법 순으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 골프 지도자 이미지가 신체적 만족에 미치는 영향을 분석한 결과 자질, 지도방법, 의식 순으로 유의한 영향을 미치는 것으로 나타났다. 넷째, 골프 지도자 이미지가 참여지속의도에 미치는 영향을 분석한 결과 지도방법, 태도 순으로 유의한 영향을 미치는 것으로 나타났다. 다섯째, 참여자의 여가만족이 참여지속의도에 미치는 영향을 분석한 결과 심리적 만족, 신체적 만족 순으로 유의한 영향을 미치는 것으로 나타났다. 후속 연구에서는 보다 세분화된 지도자의 특성을 주요변수로 선정하여 연구한다면 보다 의미 있는 결과를 얻을 수 있을 것이다.
This study aims to provide the information which set up strategies for golf driving range by figuring out effects of the coach images of golf driving range on leisure satisfaction and continuous participation intention of customer. This study determined the target population by selecting members of golf driving range from 10 golf driving ranges in Seoul and Gyeonggi, who have received golf lessons, and then 300 copies of survey questionnaire were distributed in total, and 273 copies were selected as final effective samples. Collected responses were treated with frequency analysis, exploratory factor analysis, Reliability analysis, correlation analysis and multiple regression analysis with PASW 18.0 version and following results were obtained. First, According to the result on the effect of golf coach image on psychological satisfaction, teaching methods, attitudes and awareness had significant influence. Second, According to the result on the effect of golf coach image on educational satisfaction, attitudes and teaching methods had significant influence. Third, According to the result on the effect of golf coach image on physical satisfaction, qualifications, teaching methods and awareness had significant influence. Fourth, According to the result on the effect of golf coach image on Continuous Participation Intention, teaching methods and attitudes had significant influence. Fifth, According to the result on the effect of customer's leisure satisfaction on continuous participation intention, psychological satisfaction and physical satisfaction had significant influence. Key words: golf driving range, coach image, leisure satisfaction, continuous participation intention.

4,300원

5

골프장 캐디의 언어적·비언어적 커뮤니케이션이 브랜드 이미지와 고객 만족에 미치는 영향

지희진, 최윤동

한국골프학회 골프연구 제7권 제2호 2013.12 pp.79-87

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본 연구는 골프장에서 고객이 지각하는 캐디의 언어적 ·비언어적 커뮤니케이션이 골프장 브랜드 이미지에 어떠한 영향을 미치는지를 파악하고, 이를 고객 만족과 연결하여 살펴보는데 연구 목적이 있다. 본 연구는 실증분석의 질적 완성도와 타당성 있는 표본을 얻고자 연령 만 20세 이상, 골프 활동 경력 1년 이상, 골프장 이용정도 년 5회 이상인 골프 고객만을 대상으로 한정하였다. 자료의 수집은 2013년 9월1일~9월30일까지 골프연습장 3곳의 책임자에게 연구의 목적과 설문 응답 방법을 설명한 후 실시하였다. 편의표본추출방법을 이용하여 총 254부의 자료를 분석에 사용하였으며, 연구 결과는 다음과 같다. 첫째, 언어적 커뮤니케이션은 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났으며, 둘째, 비언어적 커뮤니케이션 역시 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 브랜드 이미지는 고객 만족에 정(+)의 영향을 미치는 것으로 나타났다. 이와 같은 연구 결과에 근거하여 골프장에서 핵심서비스 인력인 캐디의 커뮤니케이션 방법의 중요성을 제시하였으며 향후 연구에 대해 제안하였다.
The purpose of this study is to explore the impact of caddies' verbal and non-verbal communication perceived by customers on brand images and customer satisfaction in golf courses. In order to obtain qualitative completeness and validated samples, the study targeted customers who are more than 20 years old, who have played golf for more than a year and who use golf courses at least 5 times per year. For the data collection, the researcher explained the purpose of the study and the method of responding to the survey to managers in 3 golf courses and collected data from the customers from September 1st to 30th 2013. Using convenience sampling method, the study used 254 response data for the analysis. The study found the following results. First, verbal communication showed to have positive (+) impact on brand images. Second, non-verbal communication also showed to have positive (+) impact on brand images. Third, brand images showed to have positive (+) impact on customer satisfaction. Based on the findings, the study draws implications of the study and suggests some further studies.

4,000원

6

프로 골퍼와 아마추어 골퍼들의 아이언 구매결정 요인과 브랜드자산 인식이 구매 후 행동에 미치는 영향

김형우, 최윤동

한국골프학회 골프연구 제6권 제1호 2012.06 pp.129-140

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Recently, the legislator passed a new labor standards law, which limits the maximum working time to 40 hours per week. In accordance, the today’s increasing focus on the leisure activities, especially in golf, is encouraged not only with the increased spare time for the working class people, but also with the current social inclination in well-being of the lifestyle. To participate in the sport, people need suitable equipment, clothes and shoes. Accordingly, sport marketing area has become an area of war. To reflect these consumer needs, various products market has developed and the competition between companies become even severer. These industrial developments resulted in virtually homogeneous products, giving product providers hard time in attracting consumers. This research used convenience sampling of nonprobability sampling among 700 golfers who have experiences of buying golf club. Of 700 questionnaire, 638 were collected, and 575 were found valid. The measurement tool used was the survey questionnaires. Besides, in order to analyze the collected materials, the statistical program such as PC/SPSS 15.0 ver. for Windows use was also applied. The reliability test used 15.0 and Frequecy Analysis, T-Test, One-Way ANOVA, Correction Analysis, Multiple Regression and Path Analysis through surveys were applied. Like the above, through materials' analysis using research methodologies and procedures. The results of the study are as follows: First, based on the study subject, the consumer buying-decision process on various kinds of golf clubs is depended on the demographical characteristic. Second, the demographical characteristics of the study group also affect the degree of awareness in the brand equity. Third, repurchasing behavior is influenced by the consumer-buying decision making factors as they are also interrelated to each other. Forth, The brand equity recognition and the repurchasing behavior are interrelated to each other as loyalty to a certain brand is mainly influenced by the the level of appreciation on the brand equity.

4,300원

7

대학 골프선수들이 인지하는 골프장 서비스 요인과 재구매 의도의 관계

최윤동, 김형우, 신중한

한국골프학회 골프연구 제4권 제2호 2010.12 pp.5-12

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This study was conducted on university golf players in Korea to investigate the frequency of the use of golf courses as well as service factor levels and repurchasing intention. As a result, regarding service factor levels according to demographic characteristics, there was no significant difference in sex, and the number of rounds. Regarding golf career, there was a significant difference in the factor level of price, reservation, sauna, and club house, regarding the average number of strokes, there was a significant difference in the factor level of courses, reservation, and club house. As the effect of the factor level of golf courses on university golfers' repurchasing intention, it was found that the traffic factor level influenced preferred selection intention, and the traffic factor level, the club house factor level influenced recommendation intention. Finally, it was found that the traffic factor level and club house factor level influenced loyalty on specific golf courses.

4,000원

8

골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향

최윤동, 최조연, 박금숙

관광경영학회 관광경영연구 제14권 제2호 통권 43호 2010.06 pp.223-244

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In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’ demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2009. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.

5,800원

9

스크린 골프연습장의 고객만족도 분석

최봉암, 최윤동, 김우춘

한국골프학회 골프연구 제3권 제1호 2009.06 pp.25-37

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The customer satisfaction of driving range users is gradually being attached great importance. Accordingly, the purpose of this study is to present basic data, applicable to the marketing strategy of driving ranges, through ascertaining the actual condition of using the driving ranges having screen simulators and customer satisfaction measurement. The 378, living in Daegu, who live in Daegu, Korea and frequently use driving ranges, were question naired and their satisfaction measurement and the intention of reuse were analyzed. The followings are research results. First, gender-based customer satisfaction measurement and the intention of reuse were not statistically significant in all subordinate variables, and the respondents who are in their thirties and fifties, who are well-educated, who have large incomes, and who are unmarried showed high satisfaction measurement respectively in the subordinate variable of marketing mix. Second, the expend of using driving ranges and monthly rounds were not statistically significant. Third, the group, who uses between three and five times a week, showed the high satisfaction measurement irrespective of the screen simulator. Likewise, the groups who uses it one or two hours every time, who expend between 100 and 150 dollars in using driving ranges, who are monthly membership, who uses it among friends or associates, who make much of practice condition, who mostly use between 06:00pm and 10:00pm, who use it with an introduction from the same member, and who decided to join it by the influence of friends showed the highest satisfaction measurement. Forth, programs, trainers, facilities and services did not show significant differences statistically. With regard to the intention of reuse, a statistical significance was observed within 1 percent. The satisfaction measurement showed high value in the driving ranges in which screen simulators are not equipped. Fifth, it was known that customer satisfaction measurement has a significant influence on the intention of reuse statistically. Specifically, trainers (β=.513), facilities (β=.242), programs (β=.127) exerted positive influences in order (p<.001). Considering the explanatory proportion of the customer satisfaction measurement of driving ranges related with the variable of the intention of reuse, it accounted for 51.1%(R2=.511).

4,500원

10

골프관광 참여자의 일반적 특성에 따른 서비스 품질 만족의 차이가 골프관광 재구매 행동에 미치는 영향

최윤동, 최조연, 김형우, 신중한

한국골프학회 골프연구 제3권 제1호 2009.06 pp.15-24

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The golf industry is quickly developing according to a continuous increase of young consumers and woman consumers with the existing consumers, thanks to the masses’ high recognition about the necessity of leisure life with the boom of the tourism industry and golf industry out of the leisure sports industry. In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2007. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. A survey had 22 questions sorted into service quality, repurchase behavior and demographical characteristics. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.

4,000원

 
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