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1

지역주민의 축제효과인식이 축제참여의도에 미치는 영향

김창수, 장형빈

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.161-180

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Recently, the organizations that plan festivals provide local residents with the motivation to actively participate in these festival. But if the effects of festivals of local residents are not understood, it will not be possible to genuinely and appropriately provide programs. Therefore this study was first conducted based on the curiosity of the awareness factors in regards to the effects of festivals of local residents where regional festivals were being planned and operated, and to achieve the objectives of this research. Based on a survey conducted again the local residents in the Gapyeong County region. The results of the research confirmed that first, the yearly awareness factors in regards to the effects of festivals of local residents were shown to have a partially statistically significant influence on the festival participation intent of the local residents, and that second, out of the awareness factors in regards to the effects of festivals of local residents, the factor of economical impact was shown to have a statistically significant influence on the festival participation intent of the local residents. If studies that supplement the suggestions and implications based on the results of this research study can be conducted. it is considered that the results of these studies can provide meaningful and productive reference to the managers that plan festivals.

5,500원

2

호텔 연회종사원의 조직사회화전략이 조직사회화 및 조직유효성에 미치는 영향

장형빈, 김창수

관광경영학회 관광경영연구 제20권 제3호 통권 70호 2016.05 pp.171-197

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Human service as an inimitable intangible asset has been valued against thebackdrop of swiftly changing service market and increasing corporate competition. In this context, studies on organizational socialization strategies of hotel enterprises characterized by a high dependency on human service are necessary but not sufficient. The present study investigated noting a paucity of relevant literature. To that end, this study theoretically reviewed relevant variables and considered the concepts and components of an independent variable, Then, based on previous studies, hypotheses and a study model were derived to verify the inter-relationships between. For an empirical study, a questionnaire survey concerning the foregoing variables and their components was conducted. The questionnaire was formulated based on a preliminary study. Hotel employees were surveyed from August 3rd to 30th, 2015. First, hotel banquet employees' organizational socialization strategies exerted partially significant effects on organizational socialization. Second, hotel banquet employees' organizational socialization strategies had partially significant effects on organizational effectiveness. Third, hotel banquet employees' organizational socialization had partially significant effects on organizational effectiveness. The variables derived in this study are likely to serve as efficient data for maximizing of hotel enterprises relying heavily on human resources via employees' organizational socialization and organizational effectiveness, and as theoretical reference data for relevant further studies.

6,600원

3

축제에 관한 국내학술지 연구동향 분석 연구

김창수, 장형빈

관광경영학회 관광경영연구 제19권 제1호 통권 63호 2015.03 pp.23-42

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This study focused on the studies on festivals among the studies published over the past 5 years from 2010 till 2014 in two widely cited domestic journals specializing in tourism, 'The Journal of Tourism Science' and 'The Journal of Tourism Management Research', and analyzed 44 papers in total which had the term 'festival' in their titles and sub-titles. The analysis showed that, first, 24 festival-related articles had been published in 'The Journal of Tourism Science' and 20 articles in 'The Journal of Tourism Management Research' over the past 5 years, and the number of festival-related articles showed similar increasing and decreasing trends over the years. Second, the analysis of the studies published in both journals in terms of their methodologies showed that the portion of quantitative approaches was overwhelmingly larger than qualitative ones, and for analysis method, they used regression analysis the most followed by structure equation modeling analysis. Third, the analysis result in terms of study subject, the biggest number was for the studies on the tourists over the past five years, followed by local residents and festival experts. Based on these study results, this study provides implications and directions for future research.

5,500원

5

지역축제 방문객 성향과 소비지출과의 관계 연구 : 최근 3년 무주반딧불축제를 중심으로

김창수, 장형빈

관광경영학회 관광경영연구 제18권 제1호 통권 59호 2014.03 pp.1-19

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The present study analysed the relationship between the propensities and consumption expenditures among the visitors over the past three years to the Muju Firefly Festival chosen as the best festival by the Ministry of Culture and Tourism in 2013. First, in 2011, the household income and the duration of participation (the number of days) as part of the visitors’ propensities were found to have positive (+) influence on consumption expenditures. In 2012, occupational status (i.e. employed or unemployed), residence (i.e. living in Jeolla-do or not) and the duration of participation were found to have positive influence on visitors’ consumption expenditures. In 2013, the duration of participation positively affected visitors’ consumption expenditures, whereas the number of fellow visitors had negative (-) influence on visitors’ consumption expenditures. Second, for the past three years overall, the duration of participation had positive influence on visitors’ consumption expenditures, whereas the frequency of participation had negative (-) effects on visitors’ consumption expenditures. Finally, the duration of participation was found to be the common element that consistently affected visitors’ consumption expenditures over the three years. That is, the longer visitors stayed in the venue, the more they spent on food and beverages. Hence, lodging, transportation and entertainment costs were found to increase when visitors stayed more than one night.

5,400원

 
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