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1

관광지 이미지와 애착이 관광자 만족과 충성도에 미치는 영향관계 연구

정후연, 김정준, 이제억

관광경영학회 관광경영연구 제22권 제4호 통권 83호 2018.07 pp.959-984

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The purpose of this study, We would like to present a tourist attraction image and spot attachment to improve the loyalty of tourist spots by empirically validating these relationships. The following are the implications of the empirical study of structural models and hypothesis verification. First, a tourist attraction image appeared to be a spot attachment, satisfaction and loyalty, and the influence of a positive. Second, the attachment of tourist spots appeared to have a positive impact on satisfaction and loyalty. However, the magnitude of its influence showed a more impact on satisfaction than loyalty. Third, the most important variable to form a good tourist image is the attraction. Fourth, the most important variable to form a strong tourist attachment is the emotional attachment. Fifth, the configuration parameters of the image of the tourist attraction, the accessibility of spot dependency, place identity, social bond has the greatest influence. Sixth, the composition of the image of the tourist attractions, the environment has the greatest influence on the emotional attachment of a spot attachment. Seventh, the composition of the sights and images of the variables showed that the appeal has the greatest impact on satisfaction and loyalty. Eighth, the composition of a spot attachment, the emotional attachment has the greatest impact on satisfaction and loyalty.

6,400원

2

저비용항공사의 e-CRM활동이 브랜드이미지, 고객만족과 브랜드충성도에 미치는 영향 연구

이기성, 이제억

관광경영학회 관광경영연구 제19권 제3호 통권 65호 2015.07 pp.217-239

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The purpose of this study is to present the way to activate e-CRM for increasing brand loyalty of low cost carriers by actual analysis to find out various factors of low cost carrier's e-CRM system and how those factors such as e-marketing, e-sales and e-service influence on brand loyalty. Implication of empirical study based upon hypothesis verification is as follows. First, e-service, e-marketing and e-sales were in the order to show positive influence on brand image of low cost airlines. Second, e-sales, e-service and e-marketing were in the order to show positive influence on customer satisfaction. Third, e-service and e-sales were in the order to show positive influence on brand loyalty. Fourth, common factors to influence on brand image, customer satisfaction and brand loyalty are e-service and e-sales. Especially, e-service factor is the most influential factor to influence on brand image and brand loyalty. Fifth, as a result of verifying cause-and-effect relationship model, e-CRM activities of low cost airlines had positive effect on customer satisfaction, brand image on brand loyalty, customer satisfaction on brand loyalty. Except e-marketing factor, other attributes of e-CRM positively influenced on brand image. It means that improving brand image and customer satisfaction enable low cost airlines to increase brand loyalty.

6,000원

5

중저가관광호텔 체인경영전략

이제억, 김정준

관광경영학회 관광경영연구 제6권 제2호 통권 15호 2002.06 pp.125-148

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6,100원

 
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