Earticle

Home 검색결과

결과 내 검색

발행연도

-

학문분야

자료유형

간행물

검색결과

검색조건
검색결과 : 228
No
1

4,900원

2

방제 조합의 방제대응계획

이재곤

대한민국해양연맹 해양정책 심포지엄 제4회 해양정책 심포지엄 발표 자료집 2007.11 pp.62-83

※ 원문제공기관과의 협약에 따라 개인회원에게 무료로 제공됩니다.

3

5,700원

5

전시이벤트 운영계획에 관한 연구

이재곤

관광경영학회 관광경영연구 제5권 제1호 통권 11호 2001.02 pp.138-155

※ 기관로그인 시 무료 이용이 가능합니다.

Exhibition-Event as means of a struggle for existence marketing for company or nation have become ones in witch spectators actively take part in the aspect of a scheme and event factors have been emphasized in planning theme since the beginning industrial society. In this situations, exhibition-event has been a plan of efficient marketing promotion and displaying to make objects consumers and buyers. This thesis is aimed to verify exhibition-event effect, to be considered in the course of administration planning exhibition. Therefore the administration planning obtained are as follow : establishing of planning, preparing in advance, a work of participation books, preparing the opening, managing of an exhibition, analysis of result, and exact calculation. This study endeavor to present a administration planning about the increase of exhibition-event in quantity and quality which will grow. I hope that this study will give some help to producer and enterprise managers.

5,200원

6

해양보호구역 관리방안

이재곤

대한민국해양연맹 해양정책 심포지엄 제6회 해양정책 심포지엄 발표 자료집 2009.10 pp.59-107

※ 원문제공기관과의 협약에 따라 개인회원에게 무료로 제공됩니다.

7

도시관광벨트의 브랜드자산 가치연구

이재곤

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.209-225

※ 기관로그인 시 무료 이용이 가능합니다.

This study was conducted to come up with strategies both for the current urban brand value management of some cities as well as for their future brand management. In order to achieve the research goal, the study measured brand equities of those major cities which are being evaluated as the biggest tourist cities in the world, and compared their brand equities with each other. In addition, before evaluating the brand equity of Seoul from an aspect of the urban tourism belt, the study selected three cities, New York, Boston and Washington, as sample cities to be compared with Seoul. As for the empirical analysis, the study extracted a total of 342 samples from tourists who have toured the research subjects, those four urban tourism belt brands. The key results are summarized as follows. Regarding the brand strength as in the future value of the urban tourism belt, all of the sample cities came up with high scores on relevance. It was also analyzed that the brand stature as in the current value has high scores on knowledge. Add to that, in terms of the general scores on the brand equity of the urban tourism belt, the scores on the brand stature appeared high. This study is considered academically significant for it has applied this BAV model not only to re-establishing the concepts of the urban tourism belt and measuring the brand equity but also to evaluating tourists' perceptions towards various brands.

5,100원

8

해양보호구역 관리방안

이재곤

대한민국해양연맹 바다 : 해양연맹지 32호 Winter 2009 2009.12 pp.42-49

※ 원문제공기관과의 협약에 따라 개인회원에게 무료로 제공됩니다.

9

지속가능한 마을재생 지표 활용 방안에 관한 연구 : 부산 감천문화마을 지역주민을 대상으로

임경환, 이재곤

관광경영학회 관광경영연구 제23권 제2호 통권 88호 2019.03 pp.1-21

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to contribute to the improvement of mid - and long - term value by effectively utilizing the village regeneration project through the study on the use of sustainable village renewal index. The town revitalization project is intricately intertwined with related stakeholders such as politics, local governments, local residents, business people, and local residents. This study was carried out to utilize sustainable villages regeneration indices using various regeneration indices in Korea and abroad. Prior to the use of sustainable villages regeneration indicators, we derived the preliminary attributes in this study by Top-Down & Bottom-Up method, and selected sustainable village regeneration index items and experts' Respectively. We will show priority items through the continuous village regeneration project to promote more efficient business and expect continuous development of village regeneration through successful village regeneration project. In this study, a study on the utilization of sustainable villages regeneration index in Busan Gamcheon Cultural Village was carried out. The reason for the selection is that it is a successful village-based regeneration project with more than 2 million tourists annually as a part of the urban regeneration project, which has cultivated the arts and culture of the rural areas in the country. However, on the back side, tourist complaints of tourists suffering from the local residents have accumulated, and the touristization phenomenon has finally arrived. Although sustainable village regeneration indices are considered necessary for sustainable village regeneration indices as the theme of this study, there is a need for village regeneration indices in the future, but there is a continuing interest in the area of v illage regeneration units that have been completed, It can be used as a solution.

5,700원

10

마을재생을 통한 지역주민 삶의 질에 관한 영향연구 : 부산 감천문화마을 지역주민을 대상으로

임경환, 이재곤

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.879-900

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to analyze the structural relationship related to the participation and the quality of life of local residents focusing on social, economic and environmental aspects of village regeneration. A total of 134 samples were taken from the local residents in Gamcheon Culture Village in Busan, and basic data analysis and structural equation modeling analysis were conducted by utilizing SPSS 22 and AMOS 22. There was an analysis to find out the effects of social, economic and environmental factors of village regeneration on the residents’ consensual and cooperative participation, and according to the result, social and environmental factors except the economic factor had a positive effect on the residents’ consensual and cooperative participation. Unlike previous studies, the result showing that the economic factor had a negative effect is considered to explain that village regeneration has not directly affected the local residents in economic aspects. In terms of the participation of local residents, an analysis related to two factors― consensual participation and cooperative participation―was carried out, and the result showed that the two factors had a positive effect. Regarding the social aspect, especially, positive aspects such as educational environment, participation in activities, neighboring solidarity and change in awareness were evaluated more highly after the village regeneration project. In terms of the environmental aspect, the regeneration project including public facilities, transportation system, convenient facilities and cleanliness made the local residents have positive feelings, which created a positive effect. There was an analysis of the local residents’ quality of life through the village regeneration project, and the result showed that the project had a positive effect on the quality of life of consensually and cooperatively participating residents. This result suggests that the local residents are satisfied with their lives through improvement in life environment, relationship with other residents, sense of reward and sense of accomplishment.

5,800원

11

테마관광의 체험요소가 감정반응과 장소애착 및 행동의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제6호 통권 85호 2018.11 pp.371-400

※ 기관로그인 시 무료 이용이 가능합니다.

A Study on the Effect of Experiential Factors of The Theme Tourism on Emotional Responses and Place Attachment and Behavior Intention. The purpose of the study is to promote tourism in the area through the Emotional Responses and Place Attachment and Behavior Intention by Experiential Factors of The Theme Tourism. There are 3 hypotheses based on experiential, responses, attachment and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from August 14 to October 10. First, according to analysed result, Three out of four as affective facts of The Experiential Factors influenced on Emotional Responses. second, Two out of three as affective facts of Emotional Responses influenced on Place Attachment. Lastly, Two out of three as affective facts of The Place Attachment influenced on Behavior Intention(Revisit intention). One out of three as affective facts of The Place Attachment influenced on Behavior Intention(Recommend intention). As the result of this study, In modern society, tourists want to be offered a more sophisticated, individualized, differentiated tour product and any emotional experience from the environment. Therefore, if tourists develop more interesting and interesting design and appearance elements and apply them to appropriate times and places, tourists will experience positive tourism activities. In modern society, tourists' attitudes are noticeably changing to experience personal and subjective things rather than value social group relationships or interests. While it is true that we understand this trend and carry out diverse and differentiated ideas, contents, and continuous plans for trending, we should develop programs, tourism products, or research that can create social ties and solidarity by continuously providing tourism experience activities. Tourism should continue to develop products or programs with fresh, interesting and interesting elements so that once-traveled tourists can come back. Eventually, they will have local demand and a positive image to attract potential tourists. Therefore, we should try to become an international theme city in the world.

7,000원

12

테마관광의 환경단서가 지역이미지와 방문만족 및 재방문의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.575-605

※ 기관로그인 시 무료 이용이 가능합니다.

A study on the effect of environment cues of the theme tourism on local image and visit satisfaction and revisit Intention. The purpose of the study is to promote tourism in the area through the local image and visit satisfation and revisit intention by environment crues of the theme tourism. There are 3 hypotheses based on Environment, Image, satisfaction and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from May 12 to July 31. First, according to analysed result, Four out of four as affective facts of The Environment crues influenced on A Cognitive image of The Local image. And four out of four as affective facts of The Environment crues influenced on An Emotional image of The Local image. second, Two out of two as affective facts of The Local image influenced on Visit satisfation. Lastly, one out of one as affective facts of The Visit satisfaction influenced on Revisit intention. As the result of this study, Environmental clues about the Hwaseong-si area give the theme tourists an image of the region as being positive, happy and safe, and more and more tourists are looking to explore and explore new areas in Hwaseong-si. We should strive to become Hwaseong-si, an international tourism city that will actively promote and promote growth and development in the marketing aspect. And continuous planning and proceedings that fit unique ideas, differentiated items, content and trends will have to attract by many visitors. In conclusion, if we develop or plan new, creative, and differentiated things to satisfy the five senses, it is considered that cities and regions will be loved by both domestic and foreign tourists. Therefore, we should dream and strive for Hwaseong-si in the world that has developed a new level by enhancing Korea's image.

7,200원

13

테마공원의 물리적 환경이 도시이미지와 행동의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제4호 통권 83호 2018.07 pp.603-633

※ 기관로그인 시 무료 이용이 가능합니다.

A study on the effect of physical environment of theme park on urban image and behavioral intention. The purpose of the study is to promote tourism in the area through the urban image and behavior intention by physical environment of the theme park. There are 2 hypotheses based on Environment, Image and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from March 15 to May 28. First, according to analysed result, Two out of five as affective facts of The Physical environment influenced on Emotional(Unique) image of The Urban image. And five out of five as affective facts of The Physical environment influenced on Emotional (Dynamics) image of The Urban image. it is also four out of five as affective facts of The Physical environment influenced on Emotional (traditionality) image of The Urban image. Lastly, one out of five as affective facts of The Physical environment influenced on Emotional(Comfort) image of The Urban image. Second, Three out of four as affective facts of Emotional image of The Urban image on The Behavior intention(Revisit intention) and four out of four as affective facts of Emotional image of The Urban image on Behavior intention(Recommend intention). As the result of this study, Hwaseong-si will have to develop diverse tourism resources, and actively marketing activities, and develop unique and intriguing attractions. In addition, we should actively develop information systems, services, and public relations so that they can be easily recognized and comfortable to tourists. so when you want to get away from the routine, and when you search for cities you want to visit, and there will be times when you make a recommendation to revisit and to an acquaintance and relative. At that point, the perception and images of visitors may be reminiscent of Hwaseong-si.

7,200원

14

테마관광의 경험적 가치에 따른 감정반응, 지역이미지가 행동반응에 미치는 영향 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.439-472

※ 기관로그인 시 무료 이용이 가능합니다.

A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.

7,600원

15

모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향 : 관광목적지 이미지와 애착의 조절효과를 중심으로

윤태정, 심우섭, 이재곤

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.25-46

※ 기관로그인 시 무료 이용이 가능합니다.

As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.

5,800원

16

호텔 조리사의 학습조직이 창의성, 혁신행동, 조직성과에 미치는 영향

서상원, 이재곤, 류을순

관광경영학회 관광경영연구 제21권 제6호 통권 79호 2017.11 pp.595-619

※ 기관로그인 시 무료 이용이 가능합니다.

This study aimed to analyze the influence of the learning organization of cooks at five-star hotels on creativity, innovative behavior, and organizational achievement, and put forward an efficient proposal based on the results of the analysis. For the purposes of the study, a total of 322 questionnaires were distributed to a parent population of cooks at five-star hotels in Seoul and 301 questionnaires with qualified responses were utilized in the empirical analysis. The collected data was analyzed using the SPSS ver. 21.0 and AMOS ver. 18.0 statistics package. As a result of an empirical analysis based on a structural equation model analysis, the hypothesis on the learning organization of hotel cooks having an effect on creativity (Hypothesis 1) was adopted. Accordingly, the hypothesis on the learning organization of hotel cooks having an effect on innovative behavior (Hypothesis 2); the hypothesis predicting that the learning organization of hotel cooks has an effect on organizational achievement (Hypothesis 3); the hypothesis that creativity affects innovative behavior (Hypothesis 4); the hypothesis that creativity affects organizational achievement (Hypothesis 5); and lastly, the hypothesis that innovative behavior affects organizational achievement (Hypothesis 6) were adopted. In this study, practical and academic implications were given based on these findings.

6,300원

17

지속가능한 문화적 관광지 재생 활성화 방안

이재곤, 임경환

관광경영학회 관광경영연구 제21권 제2호 통권 75호 2017.03 pp.85-104

※ 기관로그인 시 무료 이용이 가능합니다.

This study suggests an implication for tourist site regeneration invigoration plan throughout 3 levels of analysis. First, using Top-Down approach, we extracted main features of foreign sustainable tourism and domestic regeneration, and using Bottom-Up approach, we extracted preliminary traits for the sake of foreign and domestic sustainable tourist site regeneration perspective based on preceding study on historical and cultural tourist site regeneration. Second, in order to extract tourist site regeneration according to the domestic status-quo, we promoted deep interview with 6 professionals, and by establishing opinions of the professionals, we corrected traits in each category. Finally, with Top-Down & Bottom-Up approach, based on the outcomes, and targeting 15 professionals(academic, civil servant, researcher, tourism related businessman) we analyzed relative significance and priority by using pair wise comparison method for AHP(Analytic Hierarchy Process). Final results were analyzed with the order of upper attribute society, environment, and economy. Middle attribute was analyzed with the most crucial aspect with the order of sustainable traffic system formation, succession of historial and cultural local traits, and economic influence. Lower attribute was analyzed with the most crucial aspect with the order of preparation for motivation and joint participation from local citizens, maintenance of historic and cultural assets, and execution of tourist environment program. This study is to prepare a plan for tourist site regeneration invigoration according to domestic status-quo through preceding foreign and domestic and foreign study and Top-Down & Bottom-Up approach. Also, the study tries to suggest practical implication for future policy making and potential tourist site regeneration invigoration business.

5,500원

18

예비 크루 양성학과의 교육서비스 품질이 교육만족도 및 진로준비행동에 미치는 영향 : 크루즈전공과 항공서비스전공간의 비교를 중심으로

연지영, 류을순, 이재곤

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.265-289

※ 기관로그인 시 무료 이용이 가능합니다.

Tourism is a labor-intensive industry based on human resources that offers intangible services to customers, and therefore, it is vital for universities to foster and produce capable people and deploy them in the field. Many universities with the goal of fostering such talented minds educate and train students with multilateral education programs and techniques. Recognizing the importance of quality education at schools in fostering capable people for the tourism industry, this study aims to contribute to more effective university education by examining the factors that comprise education service quality, and the recognition of students and importance of each factor. In order to assist the curriculum planning and operation of departments training stewards and stewardesses on cruise ships, a promising sector in the tourism industry, this study undertook a comparative analysis with the airline services department. The proposed research model is tested via a survey of 200 students majoring in airline and cruise services. The results of this study confirmed that education service quality has a positive influence on education satisfaction, and students satisfied with education services shows more active willingness to prepare for their career paths and taking action. This study suggests universities must reinforce administration, programs, and environment, together with the role of the faculty, in order to foster capable people who can offer differentiated tourism services in Korea.

6,300원

19

조직변화가 경영성과에 미치는 영향 : 서비스 사이언스를 관점으로

이재곤, 임경환

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.199-218

※ 기관로그인 시 무료 이용이 가능합니다.

The service industry started to be researched as an independent industry from production and employment point of view, and as new services became available, it’s value in economy is increasing. Following this trend, the importance of services is also becoming significant and while there is a rapid development in technology in other industries for this, scientific and systematic research for it is lacking in both quality and quantity. Researchers predict that in future, services will be considered and purchased as one whole entity, not as an individual thing, and today services are perceived as entities that include products. This perception also applies to tourism, and because tourism can largely affect national competitiveness, it seems necessary to establish an academic system and expand this field of research. In today’s world, where service industry is crucial, a method to systematically approach intangible services is continuously required. Therefore, based on preceding researches, current research will thoroughly investigate the structural relationship between organization changes, service science, and management result for tourism businesses focussing on services. The result of this research shows that for tourism businesses, organization structure appeared to have great influence on management results, and organization culture turned out to partly affect the management results. Furthermore, among the service science tactics, process, technology, and man power, process is the factor that most affects management results while others were analysed to partly have an influence, deducing the final implication and suggesting it.

5,500원

20

방한 중국개별관광객의 여행정보원천과 소비지출액 간의 관계비교 연구 : 2014 외래 관광객 실태조사자료를 중심으로

이재곤, 김정아, 박민희

관광경영학회 관광경영연구 제20권 제3호 통권 70호 2016.05 pp.83-102

※ 기관로그인 시 무료 이용이 가능합니다.

In this study examined relativity of chinese tourist’s consumption and collection rout of travel information source also pointed direction of marketing strategy to increase operational domestic tourism income. With data analysis, Chinese tourist prefer to visit korea individually than group travelling. most of this 2 segment tourists decide occasion of their travelling before 1 month from their arrival days. ‘Leisure, Entertainment, Holiday’ reported main purpose of their visit, however, individual tourist has more variety purpose of visit than group tourist. Regarding on collection rout of travel information, 66.8% respondents quoted through ‘Internet’and ‘Relatives, Friend and Collegiality. The difference of consumption of this 2 group, individual tourist shows more high spend amount with $2,292, $1,796 for group tourist. indicated difference of t-value, between these 2 groups. Indicated highest cost of consume from information collector through “Mass media(television, radio, paper, magazine)” average with $ 2,559.11, slightly rower amount average with $2,197 from Individual tourist, the group that has been collect their tour information through internet.

5,500원

 
1 2 3 4 5
페이지 저장