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The purpose of this study is to examine the relationship between cultural tourism attraction and visitor usage intention of masan fish market, which is the traditional market of changwon city. The questionnaire was distributed to 350 in the masan fish market and the final 255 were used for the analysis. The results of SPSS 21. hierarchical regression analysis: First, the relationship between cultural tourism attraction(culture, attractiveness) and External usage intention of masan fish market in changwon city, 'culture'(.009), 'attractiveness'(.000)was significant and <Hypothesis1-1, Hypothesis1-2>was adopted. Second, the relationship between cultural tourism attraction(culture, attractiveness) and Internal usage intention of masan fish market in changwon city, 'culture'(.000), 'attractiveness'(.000)was significant and <Hypothesis2-1, Hypothesis2-2>was adopted. Third, the relationship between culture tourism attraction(culture, attractiveness) and External usage intention of Masan fish market in Changwon city, The 'attractiveness'(β=.406)was more influential than the 'culture'(β=.149). the relationship between culture tourism attraction(culture, attractiveness) and usage Internal intention of masan fish market in changwon city, The 'attractiveness'(β=.319)was more influential than the 'culture'(β=.248). Through this study, 'attractiveness' among the 'cultural tourism attractions' of masan fish market has been identified as an important factor for the intrinsic enjoyment of visitors and in enhancing motivation for external users.
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This research aims to verify the Impact Relation with Changwon Sculpture Biennale contents, Level of Public Relations, visitors' Satisfaction with Attributes of the Exhibition Program and Performance. A survey was conducted on Changwon Sculpture Biennale visitors, and a total 562 valid data collected after refining 600 questionnaires. SPSS Program ver21.0 and AMOS Program ver21.0 were used to analyze frequency, reliability, exploratory factor and structural equation model(SEM). As a result, <hypothesis 1> was adopted through the positive relationship between the Biennale contents and the Satisfaction with Attributes of the Exhibition. Second, <hypothesis 2> was supported by the positive correlation between the Biennale contents and its Success. Also, positive relation with materials of the Biennale Promotion and the Satisfaction with the Attribute of the Exhibition supported <hypothesis 3>. In contrast, <hypothesis 4> was rejected with the absence of the positive relationship between materials of the Biennale Promotion and the Performance. Biennale has rated as an art & culture festival centered on the city. The Biennale means urban regeneration and provide with the opportunity of city's desirable and sustained growth with art & culture. Especially, Changwon Sculpture Biennale is an art & cultural festival specializing the sculpture. The study suggests that Changwon Sculpture Biennale should organize good contents, devise more active and productive public relations guide and deliver exact in- formation easily to visitors before the festival.
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본 연구의 목적은 여행주간제도 정책상황인식과 정책지지, 정책수용과의 구조적 영향관계를 검증하는 것이다. 조사대상은 경상남도 가족단위 거주민이며, 조사기간은 경상남도 봄 여행주간인 2017년 4월부터 5월까지로 설정하였다. 조사방법은 설문기법으로 150부를 배부하고 127(84.66%)부를 최종 자료로 사용하였다. SPSS 21.0프로그램과 AMOS 21.0프로그램을 활용한 분석결과 첫째, 여행주간제도정책상황인식은 정책지지와 긍정적 영향관계가 형성되어 가설 1은 채택되었다. 둘째, 여행주간제도 정책상황인식은 정책수용과 긍정적 영향관계가 형성되지 않아 가설 2는기각되었다. 셋째, 여행주간제도 정책지지는 정책수용과 긍정적 영향관계가 형성되어가설3은 채택되었다. 여행주간제도는 국내여행 중요성을 인식시키고 국내여행 활성화를 통하여 국민의여가가 있는 삶 향유와 국내 관광시장 구조를 개선하고자하는 정부의 의지라고 할 수있다. 그러나 본 연구를 통하여 국민의 여행주간제도에 대한 인식수준이 낮은 것으로나타났으며 정책을 수용하는 과정에는 정책상황에 대한 정확한 인지와 정책지지라는과정을 거쳐야 된다는 것이 확인되었다. 따라서 향후 정부는 여행주간제도에 대한 홍보를 더욱 강화 할 필요가 있으며 정책을 수용하는 과정에 있어 공중(public)의 지지가 바탕이 되어야 한다는 점을 다시 한 번 인식하길 바란다.
The purpose of this study is to examine the relationship between policy situation perceptions, policy support and policy acceptance during travel week. The subjects of the survey were family members, in Gyeongsangnam Province. 150 questionnaires were distributed and 127(84.66%) were used as final data. Analysis of the results used the SPSS 21.0 and AMOS 21.0 programs: First, Hypothesis 1 was adopted because the policy situation perception was positively related to policy support. Second, Hypothesis 2 was rejected because the policy situation perception did not form a positive influence relationship with policy acceptance. Third, Hypothesis 3 was adopted because policy support has a positive influence relationship with policy acceptance. The travel week system recognizes the importance of domestic travel and it is the will of the government to improve quality of life, in regards to leisure, of the people, and the structure of the domestic tourism market through activation of domestic travel. However, this study shows that the public perception of the travel week system is low. In the process of accepting the policy, it was confirmed that the process of recognition of the policy situation and the support of the policy should go through. Therefore, the government needs to reinforce publicity of travel week and it is once again emphasized that public support should be based on policy acceptance.
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The purpose of this study is to investigate the moderating effect of nostalgia on cultural experience perceptions, regional image, and other variables for traditional markets visitors. The subjects were visitors of the Changwon Sangnam Market, the Masan Fish Market and the Jinhae Central Market. The questionnaire was distributed 300 copies and the final 288 copies were analyzed for this study. The results using SPSS Ver21.0 program showed that the perceived level of cultural experience for visitors of traditional markets has a positive effect on the regional image <Hypothesis 1>. Also, the nostalgia plays a role as a moderating effect between the perceived level of cultural experience and the regional image<Hypothesis 2>. The traditional market is originally a place that reflects the culture and emotion of local residents, and performs various roles and functions regarding social, cultural and economic aspects. However, it is recently difficult to maintain its traditional roles and functions because of rapid change of a consumption-distribution structure and domestic market insecurity. Through this study, it was confirmed that there are the moderating effect of nostalgia as well as the positive relationship between the cultural experience Cognitive level and the local image. Therefore, strategies for strengthening local culture experience programs should be placed in order to stimulate the customers' nostalgia in terms of specialized traditional local markets and cultural tourism special attractions.
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This study is about how perceptions of Japanese tourists in Pusan area influence cultural contents of the Korean wave, visiting value, and behavioral intention. Total 377 samples among 450 distributed questionnaires were collected from Japanese tourists visiting Pusan area. Using SPSS 21.0 and AMOS 21.0, the results found that cultural contents from the Korean wave, including music, visual, and food culture, positively influence both participants’ psychologic visiting value and economic visiting value. Also, those psychologic and economic visiting values positively impact on their behavioral intention. Even though the Korean wave focusing on Korean cultural contents has evolved as the Korean wave 1.0, New Korean wave 2.0, and the Korean wave 3.0, spendings per person from Japanese tourists have been decreased annually. This study revealed that through cultural contents of the Korea wave, Japanese tourists positively evaluate visiting value which influences behavioral intention. Consequently, in order to lure Japanese tourists actively and consistently, Pusan city should manage cultural contents of the Korean wave and try to minimize cultural resistance.
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The main purpose of this study was to shed new light on the concept and importance of corporate association and examine the structural relationship between corporate social responsibility, product evaluation, quality evaluation and loyalty. Surveys were conducted on hotel conventions participants at first class hotels located in Seoul, Daegu, Busan, and Gyeongnam. A total of 550 questionnaires were distributed to the visitors, and 374 questionnaires were obtained for the analysis. The results of the analysis from utilizing SPSS Ver18.0 and AMOS Ver18.0 programs are as follows: First, associations about social responsibility of corporate hotel conventions exercised a positive effect on the product evaluation of hotel conventions. Second, associations about the social responsibility of corporate hotel conventions exercised a positive effect on the quality evaluation of hotel conventions. Third, product evaluation of corporate hotel conventions exercised a positive effect on loyalty. Finally, quality evaluation of corporate hotel conventions exercised a positive effect on loyalty.
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