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사회적 책임활동, 브랜드이미지, 구매의도간의 관계 연구 - 서울시내 특급호텔 이용객을 중심으로-

송준원, 박철호, 한수정

관광경영학회 관광경영연구 제18권 제4호 통권 62호 2014.12 pp.255-276

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In this study, the hotel industry is carrying out social responsibility activities that appear according to the relationship between brand image and purchase intent and the relationship, and brand image on purchase intention for the analysis of any impact of the corporate social responsibility activities in our country hotel and effective way for the company's ultimate goal for the maximum practical opportunity to raise profits to be used as the basic data is expected. This study was performed for 20~50 years old adults who lived in Seoul and who knew information on Hotel Corporate which accomplished activity of social responsibility and from March 1 to March 31, 2014, I research that Activity of social responsibility(CSR) affected image of brand and intention of purchase. To achieve the study objective, 298 valid questionnaires were statistically analyzed, using frequency analysis, reliability analysis, exploratory factor analysis, reliability analysis. The results show that First, hypothesis which means that activity of social responsibility affects image of brand positively was selected partially. Second, hypothesis which means that image of brand affects intention of purchase positively. Third, hypothesis which means that effect of activity of social responsibility affects intention of purchase positively was selected. A couple of marketing implications were suggested on the basis of the findings of this paper.



환기관점에서 본 열교환 환기유니트

송준원, 강일경, 김태희, 신용섭, 박재성, 최원영

[Kisti 연계] 대한설비공학회 대한설비공학회 학술대회논문집 2006 pp.417-422

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On trends of 'well-being', heat recovery ventilators(HRV) are recently installed in high rise buildings. HRV is not energy saving instrument but ventilating one. But many people have not been aware of the accurate fact. In this study, performances of HRV are tested under foreign and domestic standards. Especially air-tightness is measured three times by using gas concentration method and pressing equipment. Wet effective ventilating air volume is acquired by solving gas concentration equations. After research air-tightness and effective ventilating air volume must be more focused on than heat transfer efficiency to select the optimal HRV. Heat transfer efficiency must be adjusted by air-tightness results.


공동주택 자연침기현상 측정연구

정형호, 송준원, 홍구표, 박철용, 김진업, 양경모, 이복만

[Kisti 연계] 대한설비공학회 대한설비공학회 학술대회논문집 2006 pp.944-949

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An infiltration was realized as an important part of ventilation to change fresh air with contaminated air in a house. In this study, it was measured the infiltration in new apartment buildings according to Seasons, height etc. We measured the infiltration by using tracer gas method and did for 24hours. To quantify the infiltration, Sulfur Hexafluoride($SF_6$) gas was used. The Constant Concentration was conducted during experimental process and the concentration of the gas was measured with a gas monitor. In the results of the measurement, the infiltration were appeared over 0.6 ACH in winter and about 0.2 ACH in summer and autumn. Also the infiltration were measured more highly at high and low stories than middle stories in winter.


수직덕트 배기성능 개선에 관한 연구1 - 동절기를 중심으로

송준원, 조성민, 강일경

[Kisti 연계] 대한설비공학회 대한설비공학회 학술대회논문집 2004 p.190

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수직덕트 배기성능 개선에 관한 연구2

송준원, 강일경, 조성민

[Kisti 연계] 대한설비공학회 대한설비공학회 학술대회논문집 2004 p.39

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공동주택 환기유니트 개발을 위한 덕트의 유동저항 측정

송준원, 강일경, 김선욱, 원철희, 김근오

[Kisti 연계] 대한설비공학회 대한설비공학회 학술대회논문집 2004 p.66

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태양광(Glass Fiber Optic Lighting System) 조명 효율 측정 평가 연구

차광석, 박명식, 송준원, 남평우, 양인철

[Kisti 연계] 대한설비공학회 대한설비공학회 학술대회논문집 2003 p.182

협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.

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