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1

관광분야 커뮤니티비즈니스 활성화 전략 - 강원도를 중심으로 -

유영심, 임관혁, 구완회

관광경영학회 관광경영연구 제18권 제4호 통권 62호 2014.12 pp.301-316

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The purpose of this study is to investigate the process of implementing community business policy in Gangwon Province which recently installs a social economy support center and activates the social economy and tourism industry, and to derive the challenges for activation of social economy and tourism industry in Gangwon Province through analysis on current situation of community business in tourism industry. In the main body, we analyzed the concept and scope of social economy, the system of promotion of tourism community business, current situation and cases of tourism community business in Gangwon Province. In the conclusion, we presented challenges for activation of tourism community business in Gangwon Province. Policies related to current community business include various limitations from aspects of awareness and participation of community residents, duplication in support policy of administration, needs of the intermediate support organizations and the weak power of the independent development. On the basis of current situation and cases of tourism community business and limitations of existing policies in Gangwon Province, we presented the challenges for activation of tourism community business in Gangwon Province as follows. First, it is required to introduce community based tourism community business. Second, it is necessary to modify laws and institutions and establish the support system. Third, it is required to establish and operate the intermediate support organizations. Fourth, it is necessary to enhance the management capacity and train experts.

4,900원

2

커피전문점의 서비스품질이 고객만족과 행동의도에 미치는 영향 연구

김장하, 임관혁, 구완회

한국호텔리조트학회 호텔리조트연구 제11권 제2호 2012.08 pp.145-164

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This research examines the effects to guest satisfaction and behavioral intention which is perceived service quality by the customers of coffee shops. The result of the research is summarized as follows: Firstly, the service quality of coffee shop have a significant influence upon guest satisfaction. Secondly, the service quality of coffee shop also have a significant influence upon customers' behavioral intention. On the basis of the research products, this study offers following suggestions: Firstly, the service quality of coffee shop is closed related to guest satisfaction. Therefore, it can be a competitive power of coffee shop. Secondly, customers of higher guest satisfaction have a higher tendency of revisiting. Furthermore, they show a positive word of mouth so that we need to exert all possible efforts for guest satisfaction.

5,500원

 
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